Beauty for Women and Men

The beauty universes to discover at Printemps

• First, fragrances: eaux de toilette, eaux de parfum, extracts, and men's fragrances, from major established houses to niche brands.
• Then, makeup: face, eyes, lips, and nails, with palettes and accessories to create a precise look for every day.
• Care: face, body, sun care, scented products, and even supplements designed for sleep or detox. This is the heart of the department, with an offering that goes far beyond occasional use.
• Finally, hair and shaving: shampoos, targeted treatments, styling tools, and beard rituals.

It's hard to try everything at once: might as well start with the right step. Are we looking for a new signature scent or rather a niche discovery? A complete skincare routine or a targeted action for a specific concern? Everyday makeup or rather for special occasions? It is this initial question, more than the category itself, that guides choices at Printemps.

How to choose your perfume or eau de toilette on Printemps.com?

The choice almost always begins with concentration: an eau de toilette is light and can be refreshed throughout the day, while an eau de parfum or extract lasts longer on the skin. Are you looking for a familiar signature scent, from established houses like Yves Saint Laurent, Hermès, or Tom Ford? Or rather a more exclusive discovery, from niche houses such as Maison Francis Kurkdjian, Amouage, Balmain, Matière Première, or Chloé Atelier des Fleurs? This first question guides almost all other choices.

Which straightening or curling iron to choose?

It all depends on the desired result: a clean, lasting straight style, or well-defined curls that hold all day. The two reference brands in this technical field, Dyson and ghd, focus on precise heating and fine temperature control, designed to minimize damage to the hair fiber during use.

Which facial care to favour against the first signs of aging?

The answer primarily depends on the current need: simple daily hydration, or a more targeted routine for the first signs of aging. LED masks are now added to this consideration, championed by brands like Nooance, Augustinus Bader, or Lancôme. This light therapy technology complements an existing routine; it does not replace it.

How to choose well between eyeliner, foundation, and lipstick?

Each of these steps meets a different need: a precise line for the eyes, a unified complexion as a base, and long-lasting hold for the lips. Brands like Yves Saint Laurent, Hermès, NARS, or Victoria Beckham each offer their own approach to texture and hold, which often makes the difference when choosing.

The brands that make up Printemps' beauty universe

Diptyque became known for its candles and home fragrances, born in a Parisian boutique on Boulevard Saint-Germain. Clarins has focused from its beginnings on skincare formulated with plant extracts. Maison Francis Kurkdjian carries the signature of the perfumer who gives it his name, with compositions designed as niche creations. Lancôme embodies another tradition, that of the French beauty house established since the 1930s. Creed comes from even further back: the perfumery house has existed since the 18th century and cultivates artisanal know-how passed down from generation to generation. Dyson completes this ensemble in a completely different area, that of hair appliances designed for technical and precise use.