NEWS
By Amandine Rouhaud | October 18, 2022
After unveiling it Virtual Store in March 2022, Printemps is heading into meta mode and launching its first “Digital Fashion by Printemps” collection. It's a range of virtual pieces in futuristic styles and bright colours called Magnetic Vibes.
To see beyond the borders of the tangible. To test, to evolve, to innovate. Digital Fashion is a means of pushing beyond the limits of fashion by offering items that are 100% virtual. The clothes do not exist in a tangible way and are modelled entirely in 3D.
The principle is simple. Designed like a normal online shopping experience, you buy clothing or accessories that are digital. Once you confirm your purchase, we ask you to send a picture of you onto which we can “copy paste” the item. And that's where the magic of digital comes into play! Once the piece is adjusted to your silhouette, you can share the look on social media and be a style hit!
For its first virtual collection, Printemps unveils Magnetic Vibes, a collection of vibrant, unisex pieces in colours like bright red, neon green, electric blue and gold lamé. This first collection is an opportunity to play with colour and rethink shapes. The cuts are futuristic and in avant-garde materials: Expect bionic bodysuits, PVC trenches, oversized faux-fur hoodies.
And because Printemps also thinks about our four-legged friends, there are puffy coats available for your cats and dogs!
The playing field of virtual fashion is boundless and Printemps plans on taking full advantage! Digital Fashion has no limits and Magnetic Vibes is only the first drop in a long series!
DISCOVER THE FULL COLLECTION MAGNETIC VIBES COLLECTION
