BOUCHERON

With a fabulous history and exceptional creations, Boucheron is one of the most well-known French jewellery houses around the world. Founded in 1858 by avant-garde jeweller Frédéric Boucheron, the brand's first boutique opened in the arcades of the Palais Royal and then, in 1893, moved to 26 Place Vendôme, a luxurious Parisian address. First among his peers to open a shop at such a prized location, Frédéric immediately made his mark. In 1879, Boucheron, specialist of high-end jewellery, designed a necklace without a clasp, one of the first of its kind, and a major innovation for its time. Using precious materials for its singular pieces, Boucheron quickly made a name for itself on the Place Vendôme and beyond. With a visionary spirit, Boucheron is known around the world for its refined design with a touch of fantasy. Maison Boucheron is committed to making its creations as ethical as possible, with a sustainability strategy that explores raw materials, their processing, and the diversity of their teams. From Laetitia Casta to Léa Seydoux, Boucheron has seduced French and international celebrities, and can often be spotted on the red carpet at Cannes. In 1988, Boucheron embarked on a new adventure, creating its first fragrance for women, inspired by its iconic ring. Nothing is left to chance at Boucheron, even the bottle, which comes with a sapphire blue stopper. The maison's perfume collections are inspired by its own history and savoir-faire in luxury jewellery, with a touch of mystery, sensuality and audacity. Its eaux-de-parfum and eaux-de-toilette for women and men provide timeless sensory experiences. Voluptuous, enchanting fragrances with amber, floral or woody notes - Boucheron perfumes will take you on an incredible journey.