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Founded in 2014 by Alix de Moussac, a designer, and Aurélie Grandemenge, a fashion consultant, La Nouvelle is a Marseille-based brand bringing a breath of fresh air to high-end lingerie.
With creations that are both delicate and bold, it enhances every silhouette and transforms lingerie into a true fashion accessory.
Each piece is designed to combine aesthetics and well-being, offering women a feeling of freedom and lightness.
La Nouvelle collections are distinguished by their unapologetic femininity and revisited retro aesthetic.
Among the flagship models:
The collections are available in a palette of soft, natural colours, ranging from nude to deep blue, including romantic pastel shades.
From delicate lace finishes to subtle plays of transparency, every detail is designed to enhance the body with elegance.
Beyond style, La Nouvelle is committed to more ethical and responsible fashion. The brand prioritises environmentally friendly materials, such as recycled fabrics and knits made in France. These carefully selected textiles ensure softness and breathability while reducing ecological impact.
Production takes place in workshops that adhere to fair working conditions, thus ensuring quality manufacturing and fair remuneration for artisans. This commitment to sustainable lingerie allows customers to wear refined pieces while contributing to more responsible fashion.
With an inclusive approach, La Nouvelle offers models adapted to all silhouettes. Thanks to considered cuts and stretch fabrics, each piece harmoniously follows curves and ensures absolute comfort.
Whether seeking light support for a natural effect or enhanced support for a perfect shape, every woman can find the lingerie that suits her. The collections are designed to accompany everyday life with elegance and comfort. Bralettes without underwires offer a modern and light alternative to traditional bras, while coordinated sets allow for the creation of a harmonious and refined style.
Wearing La Nouvelle means choosing second-skin lingerie that combines sensuality, boldness, and commitment. A signature that balances elegance with consideration, for a free and assertive femininity.