Kenzo: fashion as a field of expression
Energetic, bold, cosmopolitan — Kenzo embodies a vision of fashion that is free and mixed. Founded in 1970 by Kenzo Takada, the house blends Asian influences, Parisian spirit, and street culture into a joyful, colorful, and graphic wardrobe. Between tradition and modernity, Kenzo offers a fashion open to the world, both urban, elegant, and unique.
Kenzo, the first Japanese house in Paris
The first Japanese designer to make a name for himself in Paris, Kenzo Takada revolutionized the fashion scene in the 70s. He infused it with ample volumes, floral prints, bold colors, and a radical joy of living. The Kenzo wardrobe does not follow the codes; it playfully subverts them. Today, this creative energy continues to inhabit the brand under the influence of new artistic directions.
The iconic pieces of the Kenzo brand, between art and street culture
Kenzo stands out with its strong pieces: tiger logo sweatshirts, embroidered hoodies, technical parkas, printed jackets, reimagined cargo pants, oversized dresses, or graphic sneakers. The house codes — the eye, the tiger, jungle or floral patterns — are invited onto contemporary cuts, in a palette of vibrant colors. The Kenzo wardrobe speaks loudly, but always with style.
A brand in constant motion
From the runways to the streets, Kenzo cultivates a hybrid fashionthat is accessible, between luxury and pop culture. Under the direction of Nigo, the house now draws inspiration from Japanese streetwear, the archives of Kenzo Takada, and the energy of younger generations. The result: a fashion that is urban, committed, graphic and free — always true to the original spirit of openness of the brand.
The cult fragrances of the Kenzo house, between poetry and nature
Kenzo also has a strong olfactory signature, recognizable among all. The house has made its mark in perfumery with iconic creations, starting with Kenzo Flower, the famous bottle adorned with a poppy, which has become a feminine classic between powdery softness and floral modernity. Following will be L'Eau par Kenzo, with fresh and aquatic notes, or Kenzo Homme, a woody and marine fragrance in a bottle inspired by bamboo. True to the poetic and sensory universe of the house, Kenzo fragrances blend nature, emotion, and imagination with finesse.
