Having fallen into beauty quite early because her mother ran an institute where she spent a lot of time, Rebecca Cathline had difficulties, while growing up, finding professionals who were able to take care of her hair. The conclusion was clear: Hairdressers did not know how to deal with textured hair even though the demand was strong. It was the same for dermatological products, which were often ill-adapted. After going through many disappointing experiences, born entrepreneur Rebecca Cathline had had enough. In 2016, she launched Ma Coiffeuse Afro, the first app that allows you to make appointments online for at-home treatment with an expert in curly, textured, or frizzy hair. Then in 2019, after three years of rich engage with her committed and connected community, Rebecca Cathline was chosen by the L'Oréal startup accelerator and she launched In Haircare, a brand for nutritional supplements and care specialised in hair growth. Concentrated serums, fortified oils and gummy cures (all vegan) support healthy scalps and stimulate regrowth. In Haircare: the real boost for radiantly healthy hair.
