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DIESEL Men

The success story of Renzo Rosso is a fascinating one. The son of a farmer, he started out making (by hand) and selling his first pair of jeans as a teenager. He later graduated from the Istituto Marconi in Padua and joined the Moltex group in the 1970s, then owned by Adriano Goldschmied. Specialized in denim, the company was one of the most important in the sector in Italy at the time. At only 23 years old and thanks to a loan of 4,000 euros from his father, he invested in the company and became a 40% owner. A few years later, in 1978, the duo renamed the brand Diesel. Despite the skeptics, the entrepreneurs believed that there is an opportunity for a luxury premium denim brand to compete with the likes of Lee Cooper and Levi's. In 1985, Renzo Rosso bought out the rest of his partner's shares and became the sole owner. Even though the brand's initial signature style was high quality jeans that looked distressed and worn, it gradually expanded its collections to include t-shirts, shoes, various accessories, and perfumes. It continued its growth by acquiring in the early 2000s labels with a strong creative edge as well as independent ones. In 2008, Renzo Rosso founded the OTB (Only The Brave) group, which now holds majority shares in Maison Margiela, Marni, and Viktor and Rolf.
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    292 products

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      DIESEL

      Cotton T-shirt | Black

      85,00€

      DIESEL

      Slim-fit cotton and hemp-blend jeans | Blue

      150,00€

      DIESEL

      Slim-fit jeans | Blue

      140,00€

      DIESEL

      Cotton T-shirt  | White

      75,00€

      DIESEL

      Straight-fit cotton jeans | Blue

      150,00€

      DIESEL

      Wool jumper | Grey

      275,00€

      DIESEL

      Cotton sweatshirt  | Black

      150,00€

      DIESEL

      Cotton hoodie  | Black

      175,00€

      DIESEL

      Cotton denim slim-fit jeans | Blue

      150,00€

      DIESEL

      Slim-fit jeans | Grey

      140,00€

      DIESEL

      Cotton T-shirt | Black

      65,00€

      DIESEL

      Slim-fit cotton jeans  | Blue

      150,00€

      DIESEL

      Slim-fit cotton jeans  | Grey

      175,00€

      DIESEL

      Cotton T-shirt | Black

      50,00€

      DIESEL

      Stretch cotton skinny jeans | Blue

      150,00€

      DIESEL

      Long-sleeved cotton T-shirt | White

      85,00€

      DIESEL

      Cotton T-shirt | Blue

      65,00€

      DIESEL

      Cotton logo T-shirt | Black

      95,00€

      DIESEL

      S Racer sneakers | Black

      170,00€

      DIESEL

      Printed cotton shirt | Multicolour

      160,00€

      DIESEL

      Cotton stretch skinny jeans | Black

      195,00€

      DIESEL

      Cotton T-shirt  | Black

      75,00€

      DIESEL

      Stretch cotton skinny jeans | Grey

      325,00€

      DIESEL

      Striped cotton shirt | Blue

      195,00€

      DIESEL

      Leather belt | Grey

      70,00€

      DIESEL

      Straight-leg stretch cotton jeans | Blue

      160,00€

      DIESEL

      Cotton and wool beanie  | Black

      60,00€

      DIESEL

      Cotton T-shirt with monogram patch | White

      75,00€

      DIESEL

      Cotton T-shirt | White

      65,00€

      DIESEL

      Straight-cut cotton jeans | Grey

      185,00€

      DIESEL

      Cotton sweatshirt  | Black

      150,00€

      DIESEL

      Cotton T-shirt with monogram patch | Red

      75,00€

      DIESEL

      Slim-fit cotton jeans | Blue

      150,00€

      DIESEL

      Denim jeans | Blue

      195,00€

      DIESEL

      D-strukt jeans | Blue

      275,00€

      DIESEL

      Stretch cotton skinny jeans | Blue

      250,00€

      DIESEL

      Cotton shirt | White

      175,00€

      DIESEL

      Slim-fit cotton jeans  | Blue

      350,00€

      DIESEL

      Slim-fit cotton jeans  | Blue

      325,00€

      DIESEL

      Slim-fit cotton jeans  | Grey

      325,00€

      DIESEL

      Slim-fit cotton jeans  | Blue

      250,00€

      DIESEL

      D-strukt jeans | Blue

      325,00€

      DIESEL

      Stretch cotton skinny jeans | Blue

      150,00€

      DIESEL

      Slim-fit cotton jeans  | Blue

      160,00€

      DIESEL

      Slim-fit trousers  | Brown

      195,00€

      DIESEL

      Leather belt  | Purple

      135,00€

      DIESEL

      Slim-fit trousers  | Brown

      195,00€

      DIESEL

      Stretch cotton skinny jeans | Blue

      295,00€

      DIESEL

      Cotton hoodie | Black

      195,00€

      DIESEL

      Cotton T-shirt | Beige

      75,00€

      DIESEL

      Slim-fit cotton jeans | Grey

      295,00€

      DIESEL

      Slim-fit trousers  | Brown

      195,00€

      DIESEL

      Cotton and wool beanie  | Red

      60,00€

      DIESEL

      Skinny jeans  | Blue

      195,00€

      DIESEL

      Distressed-effect denim jacket | Grey

      425,00€

      DIESEL

      Cotton and wool beanie  | Beige

      60,00€

      DIESEL

      Cotton-blend jeans | Blue

      295,00€

      DIESEL

      Jeans with elasticated waistband | Blue

      295,00€

      DIESEL

      Long-sleeved T-shirt | White

      75,00€

      DIESEL

      Cotton sweatshirt | Black

      135,00€


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