MAISON KITSUNÉ

A music label, café, and trendy clothing line since 2002, Maison Kitsuné was founded by Gildas Loaëc and Masaya Kuroki following their encounter in the land of the rising sun. In fact, "Kitsuné" means "fox" in Japanese! According to legend, the fox possesses the ability to shape-shift whenever he likes. It's no surprise that this polymorphous animal would be chosen as a mascot by a company that wears so many hats and continues to evolve in accordance with its founders' discoveries and passions. Having opened its first boutique in Paris in 2004, today there are over 16 locations scattered around the world, from Paris, to New York, to Tokyo, Kyoto, Osaka, Hong Kong, and Honolulu, just to name a few. The positive vibes and on-trend aesthetics have been an international hit, and the Franco-Japanese label has become a veritable lifestyle for its fans. Kitsuné is all about an aesthetic that's both modern and chic, favoring timeless, unisex pieces remixed for a contemporary wardrobe with Parisian and Japanese influences. Maison Kitsuné sits easily between stylishness and simplicity. Season after season, the brand continues to fine-tune its social engagements and the sourcing of its textiles. A choice that'll keep you feeling foxy, year after year.