Versace

Versace: Italian Excess as Heritage

A symbol of flamboyant luxury, Versace has embodied an assertive vision of fashion for over four decades: glamorous, sensual, and provocative. Founded in 1978 by Gianni Versace, the house quickly established a spectacular style that redefined Italian elegance. Today, Versace continues to leave its powerful signature on the runways and in the streets.

A History Shaped by Gianni Versace's Vision

Gianni Versace always saw fashion as an extension of art and the body. Inspired by mythology, opera, architecture, and the pop culture of the 80s and 90s, he created a bold visual universe that was both sensual and baroque. After his passing in 1997, his sister Donatella Versace took over the artistic direction, infusing a more inclusive modernity while remaining true to the house's foundations: glamour, power, and image culture. Together, they made Versace a legend of Italian fashion, synonymous with opulence and self-confidence.

Emblems of a Legendary Brand

It's impossible to mention Versace without talking about the Medusa head, a mythological figure that has become one of fashion history's most powerful logos. Alongside it, Greek motifs, omnipresent gold, jungle prints—like the one immortalized by Jennifer Lopez—and ornate belts symbolize the house's lavish universe. Among these symbols, the Barocco print, with its gold arabesques inspired by the Italian Renaissance, remains one of the most iconic. Featured on scarves, shirts, or full outfits, it embodies the refined theatricality of the Versace world.

The Supermodels of the 90s and the Versace Era

In the 1990s, Versace played a key role in the rise of the supermodels, those models who became true cultural icons. Figures such as Naomi Campbell, Cindy Crawford, Claudia Schiffer, Helena Christensen, and Carla Bruni regularly walked for the house, embodying Versace's bold and glamorous aesthetic. The Fall/Winter 1991 show remains memorable, with its finale where Linda Evangelista, Cindy Crawford, Naomi Campbell, and Christy Turlington walked together, arm in arm, symbolizing the peak of the supermodel era. In 2017, to honor Gianni Versace, these same models reunited for the Spring/Summer show, testifying to the brand's lasting impact on fashion and pop culture.

Collaborations, Pop Culture, and Unforgettable Fashion Moments from Versace

Versace is deeply embedded in contemporary culture. The house has numerous iconic collaborations, such as with Fendi in the Fendace collection, or with international artists and celebrities. It has also been behind legendary fashion shows, like Jennifer Lopez's surprise return in 2019 in the jungle dress, recreated especially for the occasion. Versace also means a constant presence in music videos, on red carpets, and in campaigns that celebrate spectacular and proudly embraced fashion.

Versace's Creative Transition in 2025

In March 2025, Donatella Versace announced her departure from the artistic director position after nearly three decades at the creative helm. She will now serve as a brand ambassador, focusing on philanthropic initiatives and promoting Versace's values globally. Dario Vitale, former creative director at Miu Miu, has been appointed to succeed her as artistic director, marking a new era for the Italian house.