SONIA RYKIEL

Iconic figure of French elegance, Sonia Rykiel forged her own path in the fashion world by founding her eponymous brand in 1968. An audacious pioneer, the designer redefined wardrobe standards, turning her couture house into a bastion of creativity and innovation. Rykiel's iconic designs, in particular her now mythical striped sweaters, breathed new life into the industry, with bright daring colours and audacious patterns. Her irreverent approach, marked by exposed seams, subverted norms to create a singular aesthetic, synonymous with freedom and originality. Over decades, Sonia Rykiel prospered, broadening its offer to include a varied range of women's clothing, accessories and perfumes as well as ready-to-wear for men. Affirming itself as an essential reference in contemporary fashion, its influence transcends borders. Despite Sonia's death in 2016, her heritage continues to shine through her brand, which perpetuates her innovative spirit and creative legacy. As a timeless symbol of Parisian chic and audacity, of elegance and modernity, the brand remains cherished by fashion lovers around the world. The house of Rykiel remains an unwavering icon of the fashion industry with an influence that is still felt, perpetuating a legacy of innovation and style undeniably rooted in contemporary fashion.