S.joon Women

Widely seen on social media news feeds, the bags signed S.Joon should be at the top of your wish list. Behind these objects of desire is Sahar Asvandi, who gives her brand the initial of her first name as well as an affectionate Persian term. A dancer and choreographer, the young woman imagined herself more as a prima ballerina than a designer. However, passionate about more than one artistic field, Sahar Asvandi starts by reselling vintage bags on Ebay alongside her main activity. It is then that she notices the high demand for Saddle models and decides to launch S.Joon in 2017. Based on the philosophy of 'buying less and better,' the brand stands out for its quality pieces crafted by talented artisans from Italian leather. Inspired by vintage aesthetics, the designer imagines handbags with sculptural and contemporary silhouettes also influenced by her knowledge of the human body and its movements. The signature models? The Teardrop with rounded lines, the Milk Pail in different colors, or the unbeatable Tulip referencing the bouquet of flowers that Sahar Asvandi received for her engagement.