NEWS
March 29, 2022
Starting on March 21 and for a duration of 6 weeks, Printemps is pleased to present its very first immersive shopping experience.
From the comfort of your sofa and from behind the screen of your phone or computer, dive into the first Printemps store entirely modeled in 3D. In this dreamlike world where nature rules, you'll have the chance to wander through a host of new and unexpected spaces: a hanging garden with its flowering cherry tree adorned with the season's cutest handbags, a flowerbed of glittering jewels, or a special niche for the sneakerheads among us. There's no doubt that you'll find your new favorite piece amongst the pastel tones of this otherworld.
Each article purchased in the virtual store places your name in the weekly running to win one of 5 exclusive NFTs imagined by artist Romain Froquet, variations on the original painting entitled “Gesture”, exhibited in the atrium of Printemps Haussmann for the duration of the contest. Each week, 5 clients will win an NFT that can be found in their virtual wallet, provided by our partners at Arianee.
Following the 6th week of the contest, a final winner will be drawn from those having already won an NFT — a chance to bring home the original painting “Gesture” in real life !
