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Adidas original by Alexander Wang Gilet Jacquard Réf. 0123456789 1 500 ?
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home  /  unisex  /  brands  /  awake concept

AWAKE CONCEPT Unisex

Launched in 2018 by Lilian Thibault, Frederic Ly and Nghia Nguyen Dai, Awake Concept is all about changing the watchmaking industry for the better. The concept? Watches that function entirely on solar energy — making a huge buzz during the 2019 G7 summit in Biarritz, when President Emmanuel Macron proudly touted about the innovation as a national treasure and what the country has best to offer. The publicity led to immediate international recognition and for good reasons! The brand has always been based around a noble cause: eliminating the need for battery pollutants and recycling marine waste into bracelets. The latter are also made of vegetable-tanned Italian leather or rubber for those who prefer a more traditional look. Its motto? FCKPLSTC", in other words "Fuck Plastic" and the hope to bring awareness to a pressing issue and make a lasting impact in the fashion industry. Checking out the time on a sustainable watch has never been so cool. > View more

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