NEWS

ARIES : DECODING FASHION WITH ASTROTRUC

August 29, 2023

For our Astromode activation, which takes place from August 31st to October 14th in Printemps stores and on Printemps.com, decode Aries style thanks to Mahéva Stephan-Bugni AKA Astrotruc, influencer and journalist who brings a pop edge to astrology.

ALL ASTROMODE SELECTION

Aries: the challenge of simplicity

Intrepid energy paired with an unpredictable temperament. The Aries superpower? Being adorable without even trying. Their goal? To get a head start. Their style mantra? “Dressing well shouldn't take more than five minutes.” Capable of being on their best behaviour, and also unafraid of risk, we can always forgive an Aries.

Saying no to the winter routine is a contact sport, but Aries has uncommon mental strength! With audacity and a good dose of boldness, those born under this star sign can head to Printemps to create a 100% personal look. Fashion is a process of reinvention.

Flamboyance or bust

The inner Fire of Aries is like fireworks. So no need for rhinestones or flashy colours. Think: Matte tones, monochrome pairings, things that pop and contrast. But subtle patterns or neutral colours? Thank you, no thank you!

Style as sharp as a knife

As first in line of the four cardinal signs, Aries knows how to make decisions in the bat of an eyelash, which is where their instant, no-nonsense style comes from. Farewell to froufrou, ruffles and pleats! Make way for sharp, clean silhouettes. Why bother with flourishes when we can be free? Aries likes to get straight to the point, in life and in fashion.

Structured comfort

Ruled by Mars, the planet of stylish athletes like Sporty Spice, Aries display brute force and unlimited dynamism. They also celebrate the magic of oversized, utilitarian clothing, outfits that highlight an energetic silhouette. Because in order to rule the world, you have to be comfortable!