Modology: Printemps Haussmann unveils the world of Carhartt WIP

As part of the Modology operation, Carhartt WIP is taking over Printemps Haussmann to launch the Spring-Summer 2026 season.

Through a versatile installation showcased in the store windows, the brand unveils its new collection, accompanied by an exclusive pop-up from February 3rd to April 6th, 2026, highlighting its iconic pieces.

Founded in 1994 by Edwin Faeh, Carhartt Work In Progress reinterprets Carhartt's workwear heritage through collections designed for an audience free from codes. Renowned for the robustness of its pieces, the brand asserts its classics with attention to detail and durable construction, true to its original visual language.

Rooted in alternative scenes—from skateboarding and hip-hop to techno—Carhartt WIP cultivates a deep connection with culture, the hallmark of an authenticity that transcends genres and conventions.

To celebrate the new collections, Printemps invites Carhartt WIP to take over the ten iconic window displays on Boulevard Haussmann, creating a linear pathway that seamlessly connects the Men's and Women's sections.

This immersive installation will highlight the latest Spring-Summer 2026 campaign, photographed by Hugo Campan, revolving around the themes of energy and contemplation. It sketches a sensitive and poetic transition: from deep night to the brilliance of a luminous morning, from summer blues to a renewed sense of hope.

To extend the impact of the animated visuals, the campaign's soundtrack will also resonate along the Boulevard Haussmann. The window displays will combine physical media—movable panels, museum-style screens, prints—and suspended garments in motion, echoing the campaign's energy, enhanced by Printemps' scenographic expertise.

Inside Printemps Homme, a 30m² ephemeral pop-up will showcase the latest Carhartt WIP arrivals, reflecting its contemporary approach, accompanied by a selection of exclusive pieces created for the occasion. This project marks Carhartt WIP's most significant partnership to date with a Parisian department store.

Where to find Carhartt WIP at Printemps: in the pop-up, on the ground floor of Printemps Homme until April 6th, on the 4th floor of Printemps Femme, on the 3rd floor of Printemps Homme, and on printemps.com.