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A.W.A.K.E. MODE
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A.W.A.K.E. MODE
Transparent weatherproof jacket | Transparent
287,50€
575€
-50%
A.W.A.K.E. MODE
Openwork viscose jumper | Beige
485,00€
A.W.A.K.E. MODE
Faux fur coat | Beige
457,50€
915€
-50%
A.W.A.K.E. MODE
Long hooded down jacket | Beige
437,50€
875€
-50%
A.W.A.K.E. MODE
Georgia leather mules | Blue
720,00€
A.W.A.K.E. MODE
Leather mules | Green
720,00€
With an enduring love for fashion, Natalia Alaverdian's road to launching her own brand was winding yet rewarding. The Russian was raised in Belgium from the age of 12, and after studying business and styling (despite her parents' preference for traditional courses, she found design too complicated), she visited her grandmother in Moscow. There, she landed her first job with Marie-Claire magazine. She continued working for various publications until her husband convinced her to go solo. A.W.A.K.E. was officially on its way up. Presenting its first collections in Paris, the label has been attracting some of the biggest audiences in London Fashion Week since Spring-Summer 2017. For Spring-Summer 2020, Natalia Alaverdian once again delivers simple yet extremely elegant fashion. A bare shoulder here and a ruched asymmetrical skirt there, with clips creating unprecedented volume. The entire collection is both rough and delicate, classic and modern, cool and sophisticated. A wardrobe made to last.