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A.P.C. Men
A.P.C.: three letters that stand for "Atelier de Production et de Création" (production & design workshop) and which, over time, have become the embodiment of a cerebral French style with a happy sobriety to use the words of its founder Jean Touitou. At first, this determined entrepreneur did not seem destined for a career in fashion. After majoring in history of the arts in high school, he enrolled at the Sorbonne in Paris and obtained a degree in history and geography. Eager to discover the world, he travelled to the United States and became involved in a Trotskyist movement. On his return, he found a job at Kenzo and then continued his apprenticeship with Agnès B. in New York before joining Irié, a young Japanese designer with whom he worked until 1985. Two years later, Jean Touitou realised the lack of jeans options in the market when he was trying to find clothes after losing his suitcase. An anecdote at the origin of his ready-to-wear brand: A.P.C created in 1987. The label's main focus was the famous blue canvas. Made from Egyptian silk thread for a raw Japanese denim, the emblematic jeans stood out from faded and fancy models with their minimalist design. Top-of-the-range materials and a refined style were key to A.P.C.'s success. No logos, nor outrageous ornaments or garish colours, the signature wardrobe seduced a sphere of cool intellectuals favouring essentials and timelessness. This fan club included Lou Doillon, Sofia Coppola, Cat Power and the members of the band Metronomy.
Having his wife Judith at the head of the Artistic Direction, Jean Touitou continues to develop the A.P.C. collections by multiplying collaborations. Nike, Carhartt, K-Way, Vanessa Seward, Kid Cudi and Kanye West have joined forces with the French house for highly anticipated and sought-after capsules. As a music & film producer and author of the book Transmission, nothing is stopping this founder/creator who transformed A.P.C. into a lifestyle full of creativity and tinged with simple elegance and unpretentiousness.
Having his wife Judith at the head of the Artistic Direction, Jean Touitou continues to develop the A.P.C. collections by multiplying collaborations. Nike, Carhartt, K-Way, Vanessa Seward, Kid Cudi and Kanye West have joined forces with the French house for highly anticipated and sought-after capsules. As a music & film producer and author of the book Transmission, nothing is stopping this founder/creator who transformed A.P.C. into a lifestyle full of creativity and tinged with simple elegance and unpretentiousness.
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A.P.C.
Striped cotton T-shirt | Blue
140,00€
A.P.C.
Cotton sweatshirt | Beige
210,00€
A.P.C.
Cotton T-shirt | Green
100,00€
A.P.C.
Shirt jacket | Beige
255,00€
A.P.C.
Charlie denim cotton baseball cap | Blue
95,00€
A.P.C.
Cotton sweatshirt | Purple
190,00€
A.P.C.
Cotton and linen overshirt | Beige
250,00€
A.P.C.
Cotton and linen overshirt | Green
250,00€
A.P.C.
Emilie wool jacket | Blue
495,00€
A.P.C.
Straight-cut jeans | Blue
180,00€
A.P.C.
Cotton T-shirt | Beige
110,00€
A.P.C.
Printed T-shirt | White
125,00€
A.P.C.
Cotton polo shirt | White
135,00€
A.P.C.
Straight-cut raw denim jeans | Blue
180,00€
A.P.C.
Cotton polo shirt | Green
130,00€
A.P.C.
Cotton T-shirt | Blue
120,00€
A.P.C.
Cotton sweatshirt | Green
210,00€
A.P.C.
Item cotton fleece hoodie | Black
210,00€
A.P.C.
Shirt jacket | Green
255,00€
A.P.C.
Greg cotton shirt | Blue
180,00€
A.P.C.
Printed cotton T-shirt | White
120,00€
A.P.C.
Wool jumper | Blue
240,00€
A.P.C.
Wool-blend overshirt | Grey
260,00€
A.P.C.
Windproof jacket | Green
470,00€
A.P.C.
Cosy wool-blend jacket | Grey
375,00€
A.P.C.
Aymeric T-shirt | Beige
115,00€
A.P.C.
Martin cotton mom jeans | Black
210,00€
A.P.C.
Cotton logo T-shirt | Blue
110,00€
A.P.C.
Plain trousers | Beige
270,00€
A.P.C.
Shoulder bag | Black
280,00€
A.P.C.
New Raymond cotton T-shirt | Green
100,00€
A.P.C.
Slim-fit jeans | Green
210,00€
A.P.C.
Cotton jacket | Blue
335,00€
A.P.C.
Straight trousers | Green
245,00€
A.P.C.
Cotton sweatshirt | Blue
230,00€
A.P.C.
Cotton T-shirt | Grey
130,00€
A.P.C.
Charlie denim cotton baseball cap | Blue
95,00€
A.P.C.
Cotton T-shirt | Purple
95,00€
A.P.C.
Straight cotton trousers | Blue
255,00€
A.P.C.
Slim fit jeans | Blue
190,00€
A.P.C.
Cotton T-shirt | Blue
125,00€
A.P.C.
Cotton sweatshirt | Beige
210,00€
A.P.C.
Cotton sweatshirt | Grey
270,00€
A.P.C.
Printed cotton T-shirt | White
120,00€
A.P.C.
Printed cotton shirt | Green
215,00€
A.P.C.
Striped cotton Shirt striped | Blue
255,00€
A.P.C.
Striped cotton shirt | Blue
190,00€
A.P.C.
Item cotton jersey sweatshirt | Green
195,00€
A.P.C.
Linen shirt | Beige
195,00€
A.P.C.
Parker cotton shorts | Green
185,00€
A.P.C.
Printed Bermuda shorts | Green
200,00€
A.P.C.
Cassel linen shirt | Blue
200,00€
A.P.C.
New Standard cotton jeans | Blue
200,00€
A.P.C.
Cotton T-shirt | White
95,00€
A.P.C.
Givenchy Paris 3 avenue George V T-shirt in cotton | Blue
95,00€
A.P.C.
Cotton chinos | Blue
260,00€
A.P.C.
Givenchy Paris 3 avenue George V T-shirt in cotton | Brown
90,00€
A.P.C.
Madame long-sleeved T-shirt | White
110,00€
A.P.C.
I Love Cats oversized organic cotton T-shirt | Black
100,00€
A.P.C.
Walter virgin wool jumper | Brown
310,00€
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