And what if there was another way?
Paradigme, the new masculine signature fragrance by Prada.
A fragrance that transcends traditional preconceptions by posing the question: what if there was another way?
A question like an invitation to experiment and open up new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create one's own paradigm.
ANOTHER WAY TO NAME A FRAGRANCE
Paradigme [pa-ra-digme] noun, masculine.
A new perspective. A new way of thinking, doing, being. An anagram enhanced by Prada creating a direct link to our iconic feminine fragrance: Paradoxe.
ANOTHER WAY TO COMPOSE A FRAGRANCE
Paradigme Eau de Parfum rethinks the traditional way of creating a scent. Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactory paradigm by reversing the traditional structure of perfume composition, starting from the base to the top, like an inverted pyramid, a symbolic echo of the iconic Prada triangle logo.
The result is a groundbreaking woody amber signature that is both sophisticated and avant-garde, oscillating between enveloping warmth and exhilarating freshness. The opening is a warm sensuality of amber woods composed of Peru balsam, benzoin resin, and robust Guaiac wood. At the heart, an iconic green Bourbon Geranium, this time reinvented with rosy floral facets unfolding over a core of zesty Calabrian Bergamot and airy musks enhancing the composition.
"The obsession with this composition was boldness, the audacity to defy classicism, to propose a new, more sensual and magnetic model." Marie Salamagne, Master Perfumer.
ANOTHER WAY TO DESIGN A BOTTLE
The Paradigme bottle immediately sparks curiosity.
An architecturally elegant silhouette softened by rounded edges, and a forward-thinking statement with the tilted and tactile Prada triangle, the Maison's iconic signature.
A lacquered bottle in an intense and seductive gradation from black to green, the Maison's iconic color.
The case features the brand's signature Saffiano leather motif and is adorned with a silver Prada logo.
"When designing the Paradigme bottle, we drew inspiration from Prada's fragrance archives, then sought ways to reimagine the design through a contemporary prism. The green color is unexpected; the beveled edge of the inverted triangle appears as a surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, yet with a touch of eccentricity." Coralie Salem, Creative Director, Prada Beauty.
1266121 05 - INGREDIENTS: ALCOHOL • PARFUM / FRAGRANCE • AQUA / WATER / EAU • COUMARIN • LINALOOL • LIMONENE • CITRONELLOL • DIETHYLAMINO HYDROXYBENZOYL HEXYL BENZOATE • ALPHA-ISOMETHYL IONONE • GERANIOL • BENZYL BENZOATE • CITRAL • BENZYL CINNAMATE • CINNAMAL • BENZYL ALCOHOL • FARNESOL • METHYL ANTHRANILATE • EUGENOL (F.I.L. N70057716/1).
Les listes d’ingrédients entrant dans la composition des produits de notre marque sont régulièrement mises à jour. Avant d’utiliser un produit de notre marque, vous êtes invités à lire la liste d’ingrédients figurant sur son emballage afin de vous assurer que les ingrédients sont adaptés à votre utilisation personnelle
This list of ingredients may be subject to change, please check the packaging of the purchased product.
Paradigme Eau de Parfum - boisée ambrée Rechargeable-No Color-No Color-5119834
Paradigme Eau de Parfum - Woody Amber Refillable by PRADA.
