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Printemps.com
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home  /  women  /  brands  /  area

AREA

There's an element of chance that further adds to the brand Area's appeal. And that's the one that brings the two designers together. One of them, Beckett Fogg, was from Kentucky and studied Architecture at the University in Virginia before starting her career at Calvin Klein. The other, Piotreck Panszcyk, born in Poland and raised in the Netherlands, the former student at the Artez Institute of the Arts (in the Netherlands) began his fashion journey at Chloé. And yet... They first met in the classroom at New York's Parsons School of Design, both studying for a Master's in Fashion Design and Society. With their degrees in hand, they launched the Area brand in 2014 and quickly began to make a name for themselves for their colourful creations (and glittery designs), expressing a fun and ultra-feminine spirit. And that's where chance stuck again. In today's digital world, the chances of being listed on search engines with a brand name generating so many results (a tribute to the iconic ‘80s Manhattan nightclub), are generally slim. And yet... This stroke of luck payed off and so did their hard work. Finalist of the CFDA/Vogue Fashion Fund in 2016, the duo saw their creations appearing on the most prominent celebrities... without having spent a penny on marketing. From Kendall Jenner (a fan from the outset) to Ariana Grande and Michelle Obama, all willingly chose Area designs.
For the Spring-Summer 2020 season, the American brand continues to work on its concepts, bridging retro and futuristic designs, always punctuated with gold chains and rhinestone. And alongside jewellery, the cuts: fitted, unique and well considered. Evidence that the two designers are meant to be together, merging their styles to create a new, strong and unifying aesthetic. Just goes to show what happens when chance is on your side.
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123 1017 ALYX 9SM A ACNE STUDIOS ADIEU AEYDE ALAIA ALBERTA FERRETTI ALEXANDER MCQUEEN ALEXANDER WANG ALEXANDRE BIRMAN ALEXANDRE DE PARIS ALEXANDRE VAUTHIER ALIGHIERI ALL BLUES AMBUSH ANCIENT GREEK SANDALS ANISSA KERMICHE ANNE MANNS ANNIKA INEZ ANTIDOTE A.P.C. AQUAZZURA AREA ARIANA BOUSSARD REIFEL ARIES ASPINAL OF LONDON AU PRINTEMPS PARIS AURELIE BIDERMANN AVANTGUARD AVEC MODERATION A.W.A.K.E. MODE B BALENCIAGA BALMAIN BARRIE BAUM UND PFERDGARTEN BEAUFILLE BETH RICHARDS BOTH PARIS BOTTEGA VENETA BOURRIENNE BURBERRY BY FAR C CAMILLE FOURNET CAMPERLAB CANADA GOOSE CARCEL CAREL CARNE BOLLENTE CAROLINA K CÉDRIC CHARLIER CHLOÉ CHRISTIAN COWAN CHRISTOPHER KANE CLERGERIE COACH COLIAC COLLINA STRADA COURBET COURREGES CULT GAIA CUSTOMMADE D DAWEI DEADWOOD DEAR LETTERMAN DION LEE DJULA DORATEYMUR E ELLOZZE EMILIA WICKSTEAD ENFÖLD ENTOURE ERES ERNEST LEOTY ESHVI ESTER MANAS ETRE CECILE F FAITH CONNEXION FÊTE IMPÉRIALE FUSALP G GANNI GAUCHERE GIANNICO GIANVITO ROSSI GIRLFRIEND COLLECTIVE GIVENCHY GMBH GOOSSENS GÜL HÜRGEL H HAPPENING I IN THE MOOD FOR LOVE ISABEL MARANT ISHARYA ISSEY MIYAKE J JACQUEMUS JIL SANDER JIMMY CHOO K KOCHÉ KREWE L LACOSTE LANVIN LE GRAMME LEM LEM LEVI'S Made & Crafted LIYA LOEWE M MAISON FABRE MAISON MARGIELA MAISON MICHEL MAISON SARAH LAVOINE MALONE SOULIERS MANOLO BLAHNIK MANSUR GAVRIEL MANU ATELIER MARK CROSS MARNI MARQUES ALMEIDA MEDEA MELISSA MIANSAI MISBHV MISHO MIU MIU MIZUKI MONCLER MONICA SORDO MONTUNAS MOSCHINO MOTHER OF PEARL MUGLER MUSEE N NAMACHEKO NANUSHKA NATIA X LAKO NICHOLAS KIRKWOOD NINA RICCI NODALETO NORTH SAILS NU ATELIER O OBJECT PARTICOLARE MILANO OFF WHITE ORGANIC BASICS P PALM ANGELS PAUL SMITH PELLEGRINO PEPPER & MAYNE PIERRE HARDY PRADA PRIVATE POLICY R RAF SIMONS RECTO REINA OLGA REJINA PYO RICHARD QUINN ROLAND MOURET ROMBAUT ROSANTICA ROSEANNA S SABRY MAROUF SAINT LAURENT SAKS POTTS SENSI STUDIO SERAPIS SHAN SHRIMPS SIES MARJAN SIMON MILLER SIMONE ROCHA SOPHIA WEBSTER SOULIERS MARTINEZ STEE STUART WEITZMAN T TANI BY MINETANI TATIANE DE FREITAS TBS THE VOLON THOM BROWNE TIBI U UNIVERSAL STANDARD V VALENTINO GARAVANI VEJA VERSACE VICTORIA BECKHAM VICTORIA/TOMAS VIVIENNE WESTWOOD Y YATAY YCH Y/PROJECT YVONNE LEON Z ZIMMERMANN
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