NEWS

DIGITAL FASHION METALOVE COLLECTION: GET AN NFT AND DECENTRALAND SKIN

By Amandine Rouhaud | January 31, 2023

Printemps, Hot Culture, Digital Fashion, Metalove, Saint Valentin

Because love has no limits, even virtual ones, Digital Fashion by Printemps reveals its third drop, a digital collection on the theme of Valentine's Day, called METALOVE. It's a dive into the 3.0 world that will make your hearts beat fast.

A 100% METALOVE COLLECTION

Rose petals, locks that seal love and a sea of hearts. That's what awaits 3.0 aesthetes in the third Digital Fashion collection by Printemps, called METALOVE.

Printemps has been exploring the metaverse for several months through several digital fashion collections. After the first Magnetic Vibes drop, a second Christmas collection was introduced, and now, it's the holiday of love that becomes a real playing field for aficionados of digital fashion.

From the red velvet heart dress to the metallic padlock top inspired by the Pont des Arts in Paris, and the rose petal dress: Any option is the right one for declaring your love, virtually.

Pets, once again, are not forgotten, because cats and dogs can also celebrate love!

Edito, hot culture, digital fashion, metalove, printemps

GET THE NFT BALLOON DRESS

For each purchase of a virtual item from the METALOVE digital fashion collection, get an NFT (Non-fungible token).

Earn this NFT for every purchase made on Printemps.com on February 14th.* No need to panic if the NFT is not mentioned in your order confirmation email on February 14th. You'll receive an additional email within 24 - 48 hours detailing all the steps required to obtain your NFT.

In honour of our Valentine's Day campaign and as the ultimate symbol of the Printemps ”Everything, everywhere campaign”, the iconic heart-shaped balloon dress that appears in our ads is becoming an NFT!

For every item purchased from the Metalove Digital Fashion collection, and for every purchase on February 14th on Printemps.com, you'll become the owner of this unique, virtual object, which can't be faked or destroyed!

The NFT is at once the key to getting a photo of you in this digital look and also a skin you can wear in the Decentraland metaverse.

HOW TO GET YOUR NFT?

If you purchased a virtual item from the METALOVE Digital Fashion collection or if you made a purchase on Printemps.com on February 14th, you will receive an email from us detailing the steps to receive your NFT. It's very simple! You just need to have a digital wallet which will allow you to store, send or receive cryptocurrency and NFTs. If you don't already have one, METAMASK allows you to fully enjoy your NFT and to receive your Digital Fashion balloon dress and skin for Decentraland.