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DIESEL

95 products

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    DIESEL

    Diesel: the boldness of denim since 1978

    For more than 40 years, Diesel has established itself as a unique brand, free and provocative. The Italian label claims a fashion that follows no rules, driven by denim, innovation, and raw energy. From its iconic jeans to its most cutting-edge pieces, Diesel embodies a complete attitude, between impertinence and modernity.


    A rebellious signature since its beginnings

    Founded by Renzo Rosso in 1978, Diesel was born with the desire to break the codes. From the very first collections, the brand distances itself from the mainstream to offer a more radical, more authentic vision. Its jeans become icons, its campaigns leave a mark. The Diesel spirit is that of those who go against the grain, with style and confidence.


    The flagship pieces of Diesel

    Raw jeans, slim cuts, worked washes, destroyed effects... denim is the original field of expression for Diesel. Around its iconic models, the brand develops complete collections: printed t-shirts, oversized sweats, leather jackets, stylish sneakers, or body-hugging dresses. Clothes with an assertive character, designed to stand out without ever overdoing it.


    Diesel: a brand in constant motion

    Under the impetus of Glenn Martens, Diesel gets a second wind. The designer brings a breath of fresh air with exaggerated volumes, material play, and an unapologetic Y2K spirit. Each season, the brand pushes the boundaries of ready-to-wear while integrating a true eco-responsible reflection: jeans made from recycled cotton, cleaner washing techniques, pieces designed to last.


    Strong faces and Diesel campaigns

    Since its beginnings, Diesel has highlighted personalities who challenge norms. Naomi Campbell, Bella Hadid, Imaan Hammam, or even Adwoa Aboah have lent their image to the brand, each with a strong attitude, a presence that aligns with the Diesel spirit. Through engaged, sometimes subversive, campaigns, the brand advocates for free, inclusive, and unfiltered fashion.

    Diesel: For Successful Living

    More than a slogan, a philosophy. Diesel speaks to those who live by their own rules. A direct, vibrant fashion, without artifice — to assert who we are, with style and without detours.

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