DIESEL Men

The success story of Renzo Rosso is a fascinating one. The son of a farmer, he started out making (by hand) and selling his first pair of jeans as a teenager. He later graduated from the Istituto Marconi in Padua and joined the Moltex group in the 1970s, then owned by Adriano Goldschmied. Specialized in denim, the company was one of the most important in the sector in Italy at the time. At only 23 years old and thanks to a loan of 4,000 euros from his father, he invested in the company and became a 40% owner. A few years later, in 1978, the duo renamed the brand Diesel. Despite the skeptics, the entrepreneurs believed that there is an opportunity for a luxury premium denim brand to compete with the likes of Lee Cooper and Levi's. In 1985, Renzo Rosso bought out the rest of his partner's shares and became the sole owner. Even though the brand's initial signature style was high quality jeans that looked distressed and worn, it gradually expanded its collections to include t-shirts, shoes, various accessories, and perfumes. It continued its growth by acquiring in the early 2000s labels with a strong creative edge as well as independent ones. In 2008, Renzo Rosso founded the OTB (Only The Brave) group, which now holds majority shares in Maison Margiela, Marni, and Viktor and Rolf.

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DIESEL Women

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DIESEL in store

237 products found

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DIESEL

Cotton logo T-shirt | White

110,00€

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DIESEL

Corry-Jacq canvas baseball cap | White

60,00€

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+ 2 colours

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DIESEL

2006 D-Fining jeans | Blue

150,00€

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DIESEL

C-lib-2 denim baseball cap | Blue

80,00€

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DIESEL

Denim shirt | Blue

150,00€

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+ 1 colour

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DIESEL

Cotton T-shirt | Red

50,00€

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+ 3 colours

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DIESEL

Slim-fit denim shorts | Blue

120,00€

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DIESEL

Cotton bucket hat | Orange

110,00€

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DIESEL

D-Paroshort denim shirt | Blue

225,00€

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DIESEL

Oval D leather belt | Brown

90,00€

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+ 1 colour

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DIESEL

Oversized cotton check shirt | Black

195,00€

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DIESEL

Cotton sweatshirt | White

160,00€

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DIESEL

Straight-cut cotton jeans | Black

185,00€

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DIESEL

B-ILLY II leather belt | Black

60,00€

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DIESEL

Denim sweatshirt | Blue

250,00€

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DIESEL

T-shirt with patch detail | White

75,00€

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DIESEL

Regular cotton jeans | Blue

295,00€

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DIESEL

Straight-fit jacket | Blue

225,00€

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DIESEL

Cotton sweatshirt | White

175,00€

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+ 1 colour

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DIESEL

Cotton piqué polo shirt | White

100,00€

UNIS VERS

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DIESEL

Cotton denim shorts | Blue

130,00€

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DIESEL

C-IZDARD cotton cap | Green

80,00€

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DIESEL

Printed windproof jacket | Green

250,00€

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+ 1 colour

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DIESEL

Cotton logo T-shirt | Beige

95,00€

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DIESEL

Cotton denim shorts | White

130,00€

UNIS VERS

+ 1 colour

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+ colors

DIESEL

Oversized cotton check shirt | White

195,00€

UNIS VERS

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DIESEL

Cotton sweatshirt | Grey

150,00€

Cotton T-shirt with monogram patch DIESEL

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DIESEL

Cotton T-shirt with monogram patch | White

75,00€

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DIESEL

Stretch cotton slim-fit jeans | Green

175,00€

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DIESEL

Wool and cotton beanie | Black

60,00€

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DIESEL

Printed cotton shirt | Green

160,00€

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+ 1 colour

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DIESEL

Logo patch T-shirt | Black

50,00€

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DIESEL

Printed cotton shorts | Green

160,00€

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DIESEL

Long-sleeved cotton T-shirt | Brown

125,00€

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DIESEL

Cotton T-shirt | White

75,00€

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DIESEL

Straight-cut cotton-blend jeans | Blue

150,00€

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DIESEL

D-Riley denim jacket | Blue

350,00€

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DIESEL

Cotton pocket T-shirt | Orange

85,00€

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DIESEL

Cotton polo shirt | White

110,00€

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DIESEL

Cotton stretch skinny jeans | Blue

195,00€

UNIS VERS

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DIESEL

Silkscreen-print cotton T-shirt | White

60,00€

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DIESEL

Denim jeans | Blue

195,00€

UNIS VERS

+ 2 colours

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+ colors

DIESEL

Cotton T-shirt with monogram patch | Red

75,00€

UNIS VERS

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DIESEL

Cotton stretch jeans | Blue

140,00€

UNIS VERS

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DIESEL

Denim jacket | Black

395,00€

UNIS VERS

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DIESEL

S-MAC-B SHIRT | Black

175,00€

UNIS VERS

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DIESEL

Cotton T-shirt | White

60,00€

UNIS VERS

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DIESEL

Cotton-blend slim-fit jeans | Black

150,00€

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DIESEL

Cotton denim slim-fit jeans | Blue

150,00€

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DIESEL

D-Lab stretch cotton jeggings | Grey

250,00€

D-Strukt stretch cotton slim-fit jeans DIESEL

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DIESEL

D-Strukt stretch cotton slim-fit jeans | Blue

250,00€

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DIESEL

Cotton stretch jeans | Blue

225,00€

UNIS VERS

+ 1 colour

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+ colors

DIESEL

Monogrammed cotton T-shirt | White

75,00€

UNIS VERS

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DIESEL

Stretch cotton slim-fit jeans | Blue

150,00€

UNIS VERS

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DIESEL

Stretch cotton skinny jeans | Blue

150,00€

UNIS VERS

+ 1 colour

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+ colors

DIESEL

Cotton logo T-shirt | White

60,00€

UNIS VERS

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DIESEL

Skinny jeans | Grey

250,00€

UNIS VERS

+ de tailles

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DIESEL

Straight-cut cotton-blend jeans | Black

195,00€

Cotton piqué polo shirt with monogram patch DIESEL

UNIS VERS

+ 1 colour

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+ colors

DIESEL

Cotton piqué polo shirt with monogram patch | Black

100,00€

UNIS VERS