EAST is our fragrance for travel enthusiasts.
If travel had to be a sense, it would be smell. Because every journey has a smell: unique and evocative. This smell transports us far away, to discover, to forget, or to escape, whether for a weekend or for several weeks. EAST evokes a particular journey to the Middle East, an endless and captivating adventure. A journey that everyone should experience. EAST is the fragrance of your favorite journey.