AESOP Deodorant
30,00€
Aesop, founded in 1987 by Dennis Paphitis in Melbourne, is an Australian brand that focuses on natural and effective beauty products, initially created to mask the odors of hair dye, and which now enjoys global success with a wide range of care for hair, hands, body, and face.
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At Aesop, beauty stems from a simple idea: to meet a genuine need with honest, refined, and meticulously crafted formulations. Since 1987, the Australian brand has cultivated a minimalist yet demanding approach to skincare, blending science, nature, and aesthetics. This vision was established from the outset by Dennis Paphitis, then a hairdresser in Melbourne. He transformed his daily routine into a creative laboratory by incorporating essential oils into his hair products to soften their scent. This initial gesture, guided by intuition, quickly became a philosophy.
In collaboration with a chemist, Dennis Paphitis developed his first formulations: an elegant range that embraced the principle of less but better. No unrealistic promises, but proven efficacy, a unique sensory appeal, and meticulous attention to every detail – from ingredient selection to product fragrance. From the bathroom to the boutique, Aesop bridges the gap between self-care and the art of living. Each product encourages slowing down, taking time, in an era where everything accelerates.
Since opening its first boutique in Melbourne in 2014, Aesop has firmly established its identity. Each space is designed as a sanctuary: soft lighting, controlled acoustics, and refined design. A calming cocoon for discovering cosmetics designed for self-connection. The brand appeals to a loyal clientele seeking sophisticated, natural, and essential products. Aesop goes beyond a simple beauty ritual; it offers a complete sensory experience, where each gesture becomes almost meditative.
Aesop's extensive catalogue allows for the creation of a personalised routine throughout the year. In summer, opt for light textures such as the Tea Tree Leaf Body Wash and lightweight moisturisers that allow the skin to breathe. In winter, choose rich balms, nourishing oils, and repairing serums to combat the cold. Each product finds its place in a routine designed for longevity, without excess.
Without ever succumbing to trends, Aesop embeds its approach within a sustainable logic, favouring recyclable packaging, responsibly sourced ingredients, and controlled production. This ethical standard resonates with the expectations of a conscious clientele, attached to quality as much as transparency. True to its philosophy, the brand continues to innovate without compromising its integrity, proving that aesthetics, efficacy, and commitment can go hand in hand.