CUSTOMMADE

Like Ganni and Baum und Pferdgarten before it, Custommade is the new Scandinavian brand to watch. Created in 2002 by Christian Dam, it appeals to independent women who radiate a natural and casual elegance. What started out as a limited collection, where each piece was numbered and made from Italian fabrics, is now an established label offering ready-to-wear clothing, shoes and accessories, for a Custommade look from head to toe. Far from fads and fashions, the collections are composed of urban essentials to be worn season after season without moderation. Working with head designer Anne Rasmussen, Dam creates refined blouses, printed skirts, soft wool and mohair jumpers that fit easily into a cosmopolitan woman's everyday wardrobe, whether she's riding a bike through Denmark or jetting off on a Parisian getaway.