LOEWE

Founded in 1846 in Madrid, Loewe is one of the world's longest standing luxury brands. Formerly an official supplier of the Spanish Court and favoured by European royalty, the house was renowned for its unrivalled expertise in leather work. Linking craftsmanship and innovation, tradition and modernity, Loewe has always been able to move with the times and today enjoys global success; an achievement it owes to the appointment of British designer Jonathan Anderson as Creative Director in 2013. Keen to honour Loewe's rich history, the iconoclastic designer uses his avant-garde vision to revisit the brand's Spanish heritage in a refreshing contemporary light. Playing on the ambiguity of men's and women's designs and injecting a strongly defined aesthetic, his Loewe collections are nourished by the past, anchored in the present and projected into the future. Jonathan Anderson strives to reinterpret iconic pieces, such as the Amazona handbag. He also introduces new accessories, such as the Puzzle, a three-dimensional asymmetric bag, both practical and appealing, an instant bestseller. When it comes to Ready-to-Wear clothing, Loewe style is simple, uncluttered and architectural. Anderson strives to deliver a new, raw vision of luxury that speaks to younger generations.