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MISSONI

Missoni is, first and foremost, a family affair spanning three generations. It made its debut at Wembley Stadium in London during the 1948 Olympic Games in which Ottavio Missoni took part as a member of the Italian national track and field team. Although he did not win, fate handed him a completely different reward. He found his true love, Rosita Jelmini, who took a break from her language studies to cheer on the sportsmen from her native country. Back in their homeland, the two young lovers tied the knot, settling in the Lombardy countryside. In 1953, they set up their textile company specialising in knitwear. At the end of the 1960s, the brand began to make a name for itself, when during its show at the Pitti Palace in Florence, its models appeared on the catwalk in transparent blouses. The scandalous event captured the attention of influential fashion editors such as Anna Piaggi and Diana Vreeland for Vogue USA, defining Missoni as an adventurous, avant-garde brand and bringing it global recognition. The first boutique opened in the States in 1970, followed by a second in Milan, marking the start of the Italian success story. Capitalising on this popularity, the founding duo diversified the brand's business by introducing a men's ready-to-wear range, household linen, a perfume collection and eventually hotels.
Its signature? Multicoloured zig-zag knitwear pieces, crafted using the stitch joining technique originally used for making shawls and bedspreads. In the Missoni family, this knowledge was passed on from mother to daughter, so it was only natural that Angela, the couple's youngest daughter, took over as Artistic Director in 1997. She breathed new life into the design house's somewhat overly classic image, giving it a more relaxed feel while maintaining the zest for life that characterises its collections. As for menswear, its silhouettes combine traditional craftsmanship with innovative textures, punctuated by a kaleidoscopic palette and handmade prints, portraying a chic hedonist.

Available in store


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    27 products found

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      MISSONI

      Cotton piqué polo shirt | Golden

      220,00€

      MISSONI

      Cotton T-shirt | White

      200,00€

      MISSONI

      V-neck cardigan | Blue

      990,00€

      MISSONI

      Knitted jumper | Green

      650,00€

      MISSONI

      Camouflage jacket | Blue

      690,00€

      MISSONI

      Cotton jacquard polo shirt | Beige

      590,00€

      MISSONI

      Cotton knit T-shirt | Blue

      450,00€

      MISSONI

      Cotton knit T-shirt | Blue

      450,00€

      MISSONI

      Cotton trousers | Blue

      490,00€

      MISSONI

      Cotton T-shirt | White

      200,00€

      MISSONI

      Jacquard-print cotton overshirt | Blue

      990,00€

      MISSONI

      Cotton T-shirt | Blue

      250,00€

      MISSONI

      Cotton jacquard polo shirt | Beige

      590,00€

      MISSONI

      Knitted long-sleeved shirt | Blue

      490,00€

      MISSONI

      Jacquard-print cotton overshirt | Blue

      990,00€

      MISSONI

      Printed swim shorts | White

      320,00€

      MISSONI

      Printed swim shorts | Red

      290,00€

      MISSONI

      Printed swim shorts | White

      320,00€

      MISSONI

      Embroidered cotton Bermuda shorts | Beige

      390,00€

      MISSONI

      Cotton trousers | Blue

      490,00€

      MISSONI

      Camouflage jacket | Blue

      690,00€

      MISSONI

      Cotton T-shirt | Blue

      250,00€

      MISSONI

      Cotton piqué polo shirt | White

      320,00€

      MISSONI

      Knitted jumper | Green

      650,00€

      MISSONI

      Cotton logo hoodie | White

      450,00€

      MISSONI

      Printed swim shorts | Blue

      320,00€

      MISSONI

      Printed swim shorts | Blue

      320,00€


      27 products found

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