Jeanerica Denim Men

Founded by Lena Patriksson and Jonas Clason in 2018, three friends who previously worked at H&M and Acne Studios, the Swedish brand Jeanerica reinvents the traditional blue jean by making it eco-friendly. Designed with 98% organic stretch cotton, the pieces are ingeniously crafted to respect the environment and feature varied designs, sometimes classic, sometimes casual. The duo knows their subject well and has a true passion for this timeless and versatile fashion, essential to both women's and men's wardrobes. Unisex, Jeanerica jeans come in different colors and adapt to all styles and desires, without sticking to a particular trend or season. "We maintain a limited range with four cuts to avoid spreading ourselves too thin. We introduce a few new references each time, but we definitely do not want to adopt the frantic pace of fast fashion or endless collections," explains Lena Patriksson. A philosophy focused on the future that does not overlook style. In 2020, the Jeanerica collections expand and add t-shirts and sweatshirts, still in organic cotton, to its wardrobe. This label with a unique Scandinavian minimalism offers denim enthusiasts a new ethical, attractive, and authentic wardrobe.