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inuwet, founded in 2016, is a French brand of clean and vegan cosmetics that invites young and old into a pastel and poetic universe with iconic products, such as its moisturizing lip balms.
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Founded in 2016, inuwet - an acronym for "In Unicorn We Trust" - is a cosmetics brand that invites both young and old on an enchanting journey into a pastel and poetic universe. Rooted in a dreamy vision of beauty, the brand stands out with flagship products, such as its moisturizing lip balms, recognizable by their adorable shapes of colorful little rabbits with caps adorned with two ears. These balms, a true signature of inuwet, combine softness and quality to provide intense hydration while respecting the environment. Made in France, they are crafted from natural ingredients, carefully selected and sourced from organic farming, in an ethical and responsible approach. In addition to lip balms, the range offers other colorful essentials, such as moisturizing face masks. In short, inuwet is an ode to free and joyful beauty, where each product is an invitation to celebrate the imaginary and to infuse a bit of dream into beauty routines.