Havaianas Men

Founded in 1962 in Brazil, Havaianas quickly won the hearts of consumers around the world with its famous flip-flops. Inspired by Zori, the traditional Japanese sandals made of fabric straps and woven rice straw soles, Havaianas are made from soft and durable rubber. They feature a distinctive rice grain pattern on their sole, recalling their origins. Initially intended for Brazilian workers, Havaianas were simple and inexpensive shoes, available only in blue and white. In 1969, a production error gave birth to green pairs that met with instant success among consumers. This encouraged the brand to expand its color range, offering a palette that includes yellow, brown, and black. In 1998, on the occasion of the World Cup, Havaianas celebrated the event by launching the Havaianas Brazil, a model featuring a small Brazilian flag on the strap, which would become one of the brand's bestsellers. Today, the brand continues to innovate by launching new models such as the slim, the sandal, and the espadrille, in addition to collaborating with renowned brands like Céline, Rotate, and Paul Smith. With over 250 million pairs sold each year in more than 100 countries, Havaianas have become essentials for all casual look enthusiasts, whether at the beach or in the city. The brand embodies a carefree and sunny lifestyle, symbolizing freedom, joy, and friendliness.