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home  /  women  /  brands  /  girlfriend collective

GIRLFRIEND COLLECTIVE

More than a brand, it's a community that husband-and-wife duo Ellie and Quang Dinh sought to create when they founded Girlfriend Collective in 2016. It all started when Ellie, an avid of working out, searched in vain for sustainable activewear and Quang Dinh (who had already founded an eco-friendly denim brand Sling and Stones in 2005) found a way to make polyester entirely from recycled bottles. Their idea led to launching a first range of products: leggings made from other than recycled plastic bottles, colored with natural pigments and ethically manufactured. And to get the word out, they came up with a brilliant marketing move: offer a pair to anyone via a Facebook campaign, that not only turned viral, but generated more than 10 000 orders in the first two days. Since then, the brand continued to reinforce its values of sustainable materials and epic performance, and introduced new categories such as bras, tank tops, sweatpants, sweatshirts and down jackets. Girlfriend Collective also stands out for its body positive athleisure imagery, featuring models from all walks of life and celebrating all body types. An inspiring example of how to make a real difference on multiple levels in the fashion industry. > View more

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