GANNI

Silk shirts, slogan t-shirts, leopard print skirts and floral sweatshirts: the Danish brand Ganni brings us pieces that perfectly embody the new era of Scandinavian style, laden with character and unexpected detailing. Designed as everyday wear to suit everyone, Ganni plays with vintage-inspired dresses and simple knitwear designs to mix and match throughout the seasons. Creative Director Ditte Reffstrup and her husband, Nicolaj Reffstrup, have been at the Ganni helm since 2009. They take their inspiration from the relaxed lifestyle of residents in their hometown of Copenhagen, to create an effortless dress code with clean lines and unstructured cuts. Keen to celebrate individuality rather than pushing the latest trends, the duo is also inspired by the people who wear their designs, #Gannigirls, creating fashion that better expresses women's aspirations. Committed to sustainable development since its creation, the Danish label strives to take a holistic approach and pays careful attention to the materials selected for its collections, the production sites they use and their overall impact on the environment. The brand aims to achieve a 30% reduction in its CO2 emissions by 2030 and to be completely carbon-free by 2050. > View more

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