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home  /  women  /  brands  /  ariana boussard reifel

ARIANA BOUSSARD REIFEL

From jewellery reseller to designer, Ariana Boussard-Reifel was happy with her path. Raised in a Montana ranch by an artist mother and furniture designer father, Boussard-Reifel recently founded her eponymous brand after several careers. After training as a sculptor, she flew to New York to sell her pieces. She also offered services as a gallery owner to make ends meet. Her true passion lied in tribal jewellery, which she decided to pursue full-time. The collector and reseller of used pieces created the online store Marteau to sell vintage jewellery collected from all over the world. She launched her own jewellery line in 2016, influenced by the designs she hunted down as well as her own sculptures and surroundings. The brand's motto: "Inspired by the ancient and reimagined for modern life." Keen to create jewellery as long-lasting as her ancestral finds, she only works with pure metals, including yellow brass and silver, never coated with other materials that can discolour them over time. In a similar approach, Ariana Boussard-Reifel's jewellery collections never follow any seasons or trends — so they never go out of style.

Committed to sustainability, the American designer strives to only use recycled and recyclable material for the brand's packaging and reduces its carbon footprint by working closely with a tree-planting programme. The brand also donates 1% of its profits each year to charities committed to making an environmental impact. Ariana Boussard-Reifel truly revisits the past in style, to help protect the future.
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