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A.P.C. Men

A.P.C.: three letters that stand for "Atelier de Production et de Création" (production & design workshop) and which, over time, have become the embodiment of a cerebral French style with a happy sobriety to use the words of its founder Jean Touitou. At first, this determined entrepreneur did not seem destined for a career in fashion. After majoring in history of the arts in high school, he enrolled at the Sorbonne in Paris and obtained a degree in history and geography. Eager to discover the world, he travelled to the United States and became involved in a Trotskyist movement. On his return, he found a job at Kenzo and then continued his apprenticeship with Agnès B. in New York before joining Irié, a young Japanese designer with whom he worked until 1985. Two years later, Jean Touitou realised the lack of jeans options in the market when he was trying to find clothes after losing his suitcase. An anecdote at the origin of his ready-to-wear brand: A.P.C created in 1987. The label's main focus was the famous blue canvas. Made from Egyptian silk thread for a raw Japanese denim, the emblematic jeans stood out from faded and fancy models with their minimalist design. Top-of-the-range materials and a refined style were key to A.P.C.'s success. No logos, nor outrageous ornaments or garish colours, the signature wardrobe seduced a sphere of cool intellectuals favouring essentials and timelessness. This fan club included Lou Doillon, Sofia Coppola, Cat Power and the members of the band Metronomy.
Having his wife Judith at the head of the Artistic Direction, Jean Touitou continues to develop the A.P.C. collections by multiplying collaborations. Nike, Carhartt, K-Way, Vanessa Seward, Kid Cudi and Kanye West have joined forces with the French house for highly anticipated and sought-after capsules. As a music & film producer and author of the book Transmission, nothing is stopping this founder/creator who transformed A.P.C. into a lifestyle full of creativity and tinged with simple elegance and unpretentiousness.
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123 1017 ALYX 9SM 73 LONDON A ACNE STUDIOS ADIDAS x BOOKWORKS ADIDAS x SEAN WOTHERSPOON ADIDAS x WALES BONNER ADIEU AHLUWALIA AIGLE ALAN CROCETTI ALEXANDER MCQUEEN AMBUSH AMI PARIS AMIRI A.M.O.D. ANTIDOTE A.P.C. APNEE ARIES ASPINAL OF LONDON AU PRINTEMPS PARIS AVANTGUARD AWAKE CONCEPT AZZARO B BALENCIAGA BALMAIN BARBOUR BARRIE BIRKENSTOCK BODE BORAMY VIGUIER BOTH PARIS BOTTEGA VENETA BOTTER BOURRIENNE BRUMMELL BURBERRY C CAMPER LAB CANADA GOOSE CARNE BOLLENTE CASABLANCA CHARLES JEFFREY LOVERBOY CHRISTOPHER KANE MORE JOY CÔTE&CIEL COURREGES D DEADWOOD DIESEL DION LEE DJULA DOCKERS DR MARTENS DUNHILL E EMANUELE BICOCCHI ENTOURE ETRO EYTYS F FAITH CONNEXION FRED PERRY FUSALP G GIANVITO ROSSI GILI'S GIVENCHY GMBH GRENSON GR10K GUNTHER H HENRIK VIBSKOV Héro HOMME PLISSE ISSEY MIYAKE J JACQUEMUS JAGVI RIVE GAUCHE JIL SANDER J.M. WESTON K KOCHÉ L LA SINGULIERE & LE SINGULIER LACOSTE LANVIN LE GRAMME LEVI'S Made & Crafted LOEWE M MAISON FABRE MAISON LABICHE MAISON MARGIELA MAISON MICHEL MAISON MIHARA YASUHIRO MANSOUR MARTIN MAQUISTADOR MARNI MARTINE ROSE MIANSAI MISBHV MISHO MISSONI MONCLER MOSCHINO MYKITA N NAMACHEKO NANUSHKA NATIONAL GEOGRAPHIC NEIL BARRETT NORTH SAILS NU ATELIER O OFF WHITE ORGANIC BASICS P PALM ANGELS PALOMO SPAIN PARIA FARZANEH PAUL SMITH PEARLS BEFORE SWINE PHIPPS PIERRE HARDY POLO RALPH LAUREN PRADA PRIVATE POLICY Q QASIMI R RAF SIMONS RANDOM IDENTITIES REESE COOPER RHUDE RICK OWENS ROMBAUT S SAINT LAURENT SALOMON SERAPIS SIES MARJAN STEAMERY STONE ISLAND SUICOKE SUNSPEL T TASCHEN TBS TELFAR THEORY THOM BROWNE TIBI TOM FORD EYEWEAR TOM FORD UNDERWEAR U UMOJA V VEJA VERSACE VIVIENNE WESTWOOD Vivienne Westwood x Asics W WALES BONNER WOOYOUNGMI Y YATAY YOHJI YAMAMOTO Y/PROJECT Y-3
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