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Founded in 2000 in Los Angeles by Michael Glasser, Jérôme Dahan, and Peter Koral, 7 For All Mankind transformed denim into a luxury item coveted by celebrities, later expanding its range to include clothing for men, women, and children, while maintaining its status as a premium brand.
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Jeans, a luxury accessory? Long considered the casual uniform, denim drastically rose in status in 2000, when Michael Glasser, Jérôme Dahan, and Peter Koral joined forces to create 7 For All Mankind. The goal of this trio specialized in manufacturing? To make denim a premium piece, capable of attracting the most prominent celebrities. Cleverly, the brand's name comes from the idea that every human being should own seven jeans in their wardrobe, one for each day of the week. Based in Los Angeles, a city known for its love of a wardrobe that is both luxurious and relaxed, the brand makes its grand debut, offering models starting at $200 that VIPs soon scramble for. From Jessica Alba to Ashton Kutcher to Miranda Kerr, the excitement is immediate and success is on the horizon. In 2002, two years after its launch, 7 For All Mankind expands its reach by introducing a first men's line, followed three years later by a children's range. Today, nearly twenty years after its inception, the brand's success story shows no signs of slowing down. Although the founders left the ship in the 2000s, their successors have maintained the course and have in turn invested in new areas: sweaters, jackets, tops... the brand's wardrobe has significantly expanded, touching almost all categories. Enough to dress humanity as a whole.