Search
Adidas original by Alexander Wang Gilet Jacquard Réf. 0123456789 1 500 ?
Quantité 1
  • 1
  • 2
  • 3
  • 4
Taille S
  • S
  • M
  • L
  • XL
Access your wishlist
Your bag is empty Discover our new selection
TOTAL :
0.00€
0

Paiement en 3x sans frais pour toutes les commandes allant de 150 à 2000€ promotions incluses.

Il vous reste 150€ avant de bénéficier du paiement 3xCB.

Paiement en 3x sans frais pour toutes les commandes allant de 150 à 2000€ promotions incluses.

Update your delivery country/region and default currency Mettre à jour votre pays/région de livraison et devise par défaut

Choose the currency and the country where you want your item(s) to be shipped

Choisissez votre devise et définissez le pays ou la région où vous souhaitez faire livrer vos achats

ColisExpat receives your online orders and ships them to you anywhere in the world.

Set the language that you wish to use on this site

Définissez la langue dans laquelle vous souhaitez naviguer sur le site

*The ColisExpat service enables the client’s order to be shipped to a French address, from which it will be re-shipped to a selected country. ColisExpat guarantees parcel shipment from this address regardless of the country of destination.
Recover your password

You will receive an email with
a link to reset your password.

Enter a valid email address (e.g. name@mail.com).
Enter a valid email address (e.g. name@gmail.com).
Keep an eye on your inbox

An email has just been sent to you!

Haven't received the email?

  • 1. Check in your junk mail
  • 2. Check your details
  • 3. Are you sure you have created an account? Create your account
Printemps.com
a makeover
FR · €
SALE OUTLET Women Unisex Men Beauty Lifestyle Magazine Services
home  /  hot
culture

THE "NO BRA" MOVEMENT: A GROWING TREND

No bra blouse Fête Impériale

This trend isn't new, but the rules have changed. Over the past few years, women have been setting themselves free from the need to wear a bra every day and, since the end of lockdown, this movement has been gathering momentum. Celebrating "Free the Nipple" and "No Bra", a liberating breeze is blowing under T-shirts.

Each era has its own restrictions... and freedoms. In 1889, a revolution began under women's dresses. The bra was introduced, invented by Parisian, Herminie Cadolle. It quickly earned the nickname "Well-being", as busts were at last released from the constraints of corsets. Yet, over the decades this accessory, synonymous with body freedom, gradually became a potentially new form of domination, imposed by beauty edicts, on a quest to achieve an almost hyper-sexualised perfection.

In 2012, popularised by Lina Esco's eponymous film, the "Free the Nipple" movement was one of the first to denounce these social and cultural demands by encouraging women to walk around bra-less in public. This new mantra rapidly echoed around the world: "Free the nipple". From Soko, Cara Delevingne, to Lena Dunham, the creator of the generational series Girls, the hashtag has gone viral, enjoying wide coverage on Instagram, where we continue to campaign for the freedom to have noticeable nipples without getting noticed.

Recently, lockdown has brought the "No Bra" trend to the forefront even more. According to an IFOP study carried out in April 2020, 8% of women stopped wearing a bra during lockdown, liberated at last from the outside world's gaze. This movement seems to be particularly significant among young adults, as another study shows that, since lockdown, one in five women aged 18 to 24 no longer wears a bra. It would appear that "No Bra" fashion is appealing to more people.

In 2020, the trend doesn't seem to be fixated on the words "no" or "free ", but rather on the freedom of choice. Deciding whether or not to wear lingerie, can be expressed freely today, by each individual.

Welcome to printemps.com, your login country is: ireland and your language is: english.