Launched in 2014, La Nouvelle is a Marseille-based label that reinvents lingerie. Feminine, the designs celebrate the natural and empowered woman and perfectly embrace the curves of all body types. One of the standout pieces is the Georgia bralette from the Fall-Winter 2024/2025 collection. This lurex model with a floral print is characterized by its triangle shape and thin elastic straps. A reimagined essential not to be missed.