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Etat Pur Beauty
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État Pur is a French brand of eco-friendly skincare, founded by Jean-Noël Thorel, using only 150 skin-friendly ingredients to provide effective and safe products through patented IN-SKIN technology.
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Etat Pur Beauty
État Pur is a brand made in France of skincare and active ingredients that are respectful to the skin and the planet. Jean-Noël Thorel, the founder of the company, has stood out in the cosmetics industry for over 40 years in search of the perfect formula that suits all women. Since its creation, État Pur has taken an ecobiological approach, allowing for the protection of the skin's ecosystem while enhancing natural mechanisms. Unlike the 30,000 ingredients generally used in the skincare field, the brand emphasizes quality over quantity, selecting only 150 ingredients, advocating for utility, purity, and safety. Thanks to the patented IN-SKIN technology, État Pur works deeply on permeability as well as the penetration of products into the skin. Designed and tested in the laboratories of the company NAOS, located in Aix-en-Provence, État Pur products are made with transparency, and for all skin types. The brand then separates the actives and the skincare. In the État Pur skincare family, there is a complete and daily routine, which includes cleansers, facial and body moisturizers, as well as sunscreens for radiant skin in the long term. And in the État Pur actives, complementary to the skincare, they exclusively target skin issues, such as signs of aging, blemishes and imperfections, loss of radiance, dryness, or redness.