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FRED PERRY

49 products

The brand Fred Perry, rooted in British sporting heritage, elegantly combines the spirit of classic tennis with a timeless and subversive aesthetic, offering an iconic style that transcends eras with its iconic polos and urban influences.

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    FRED PERRY

    Fred Perry: the subversive elegance from Great Britain

    Symbol of the union between sport and urban culture, Fred Perry has embodied since the 1950s a style that is both iconic and counter-current. Founded by the eponymous tennis champion, the British brand today transcends its sporting heritage to establish itself as a reference in the casual chic wardrobe with an underground accent.


    Fred Perry: a brand born on the courts, adopted by the street

    Frederick John Perry, three-time Wimbledon champion, launched his brand in 1952 with a simple goal: to create an elegant polo that is functional and suitable for playing tennis. Very quickly, the piece seduced beyond the courts. By the 60s, it was adopted by London mods, who made it a symbol of urban distinction. Fred Perry then became one of the few labels to transition from sport to the street with such ease, building a unique identity at the crossroads of worlds: performance, style, and subculture.


    A polo that became a legend

    Recognizable among thousands thanks to its embroidered laurel crown, the Fred Perry polo is much more than a classic: it is a cultural emblem. Adopted in turn by mods, punks, Britpop enthusiasts, or new streetwear generations, it transcends eras without ever losing its relevance. Available in a varied color palette and always structured by its famous contrasting trims, it remains the flagship piece of every collection.


    Fred Perry: a wardrobe between heritage and modernity

    Beyond the polo, Fred Perry offers a complete wardrobe: Harrington jackets, streamlined shirts, retro sneakers, or zip-neck knits. Each piece combines sharp cuts, quality materials, and discreet finishes, in a resolutely British spirit. The style is understated, but never bland — rooted in a history, always ready to be reinterpreted.


    Cult collaborations and cultural anchoring at Fred Perry

    Fred Perry has always cultivated a strong link with the music scene and counter-cultures. Collaborations with influential artists and labels — such as Amy Winehouse, Raf Simons, Art Comes First, or even Comme des Garçons — regularly reinvent the brand's iconic pieces. These creative projects celebrate individuality and strengthen Fred Perry's hybrid identity, halfway between sporting heritage and alternative attitude.


    Fred Perry: a style, an attitude

    Fred Perry is much more than a label: it is a way to stand out with elegance. A brand to wear for what it represents, and for what it inspires — clothes made for those who know where they come from and what they want to express.

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