Asics Women

Between a constant search for innovation and a deep environmental commitment, the Japanese brand ASICS has been continuously innovating since its creation in 1949 by Kihachiro Onitsuka. The brand name is actually the acronym of the Latin expression "Anima Sana In Corpore Sano", which translates the importance of a sound mind in a sound body. This philosophy guides ASICS's vision, promoting an active lifestyle balance for optimal health. Originally, ASICS specialized in the manufacture of basketball shoes. However, over the years, the product range has significantly expanded to include running shoes, tennis shoes, volleyball shoes, wrestling shoes, hiking shoes, as well as sports clothing and accessories. At the heart of the brand lies innovation, with patented technologies such as the gel system, which offers exceptional cushioning and absorbs shocks to reduce stress on joints during exercise. The Japanese brand also places great importance on sustainability and the preservation of the planet. The latter is actively committed to minimizing its environmental impact by using recycled materials, reducing production waste, and constantly seeking more environmentally friendly manufacturing methods. ASICS's reputation is firmly established among professional and amateur athletes worldwide. Its high-quality clothing and accessories, unmatched comfort, and exceptional performance make it a preferred choice in a multitude of sports disciplines, ranging from running to tennis to volleyball. A brand increasingly committed and forward-looking for a balanced lifestyle, perfectly in tune with the times.