Added to your bag
Ajouté à ma wishlist
veja-femme

VEJA Women

Can fashion and environmentalism truly work together? This is the very serious challenge being undertaken by the brand Veja, which has been making greener trainers since 2005. Although they both graduated in economics in 2002, Ghislain Morillion and Sébastien Kopp did not see themselves in the financial sector. After brief stints working for investment banks in New York and Washington, the two friends changed paths for an item presenting a gap in the market: trainers. What is the particularity of trainers? marketing costs are generally higher than production costs. The duo were able to find a balance by raising manufacturing costs to offer a product that respects manufacturers, while still reducing marketing costs. The brand Veja (meaning ‘look' in Portuguese) was launched with hardly any advertising; word simply spread through press releases, written in-house.
It worked! Fifteen years after its launch, they became one of the leading eco-friendly sneaker brands. Whether wearing the Condor, the running shoe that took four years of research and is made from 53% recycled or natural materials, or the Nova, with organic cotton canvas and lining, the label successfully combines fashion and transparency. Its latest environmental feat? On top of their ethically sourced textiles and rubber, Veja is starting to produce vegan leather from corn. The brand's search for an alternative to leather led them to a laboratory in Italy producing CWL, a new material made from waxed cotton cloth mixed with the non-edible parts of the corn plant. The future of fashion and the planet can be changed, one step at a time.

Available online


Available in store


Filtrer

    Apply


    22 products found

      Trier par :

      Trier

      VEJA

      Veja x Ba&sh sneakers | Multicolour

      185,00€

      VEJA

      Veja x Ba&sh sneakers | Yellow

      185,00€

      VEJA

      V-10 leather sneakers | Multicolour

      150,00€

      VEJA

      Venturi Alveomesh sneakers | Multicolour

      165,00€

      VEJA

      Campo leather sneakers | White

      125,00€

      VEJA

      Campo leather sneakers | White

      140,00€

      VEJA

      V-10 leather sneakers | White

      150,00€

      VEJA

      Dekkan sneakers | Multicolour

      155,00€

      VEJA

      V-12 sneakers | White

      140,00€

      VEJA

      V-15 leather sneakers | White

      165,00€

      VEJA

      Rio Branco Alveomesh sneakers | Multicolour

      125,00€

      VEJA

      Urca leather sneakers | White

      130,00€

      VEJA

      Campo metallic leather sneakers | Golden

      140,00€

      VEJA

      V-10 leather sneakers | White

      140,00€

      VEJA

      Campo suede sneakers | White

      140,00€

      VEJA

      V-12 leather sneakers | White

      140,00€

      VEJA

      Campo leather sneakers | White

      130,00€

      VEJA

      Condor 2 Alveomesh sneakers | White

      150,00€

      VEJA

      V-12 leather sneakers | White

      140,00€

      VEJA

      Nova HT high-top sneakers | Beige

      95,00€

      VEJA

      V-12 leather sneakers | White

      125,00€

      VEJA

      Campo chrome-free leather sneakers | Silver

      125,00€


      22 products found

      Welcome to printemps.com, your login country is: luxembourg and your language is: english.