Salut BeautÉ Women

At a time when uniqueness and style personalization are at the center of attention, presenting a brand specialized in uniform making might seem counterproductive. Yet, this is indeed the bet taken by Mathilde Gindre and Sarah Nimir, two friends who met in the marketing department of a VTC company in 2017. A year later, the duo founded their clothing brand, salut beauté, with a simple concept: to bring the suit and its daily functionality up to date. The goal? To offer women the opportunity to feel good in clothes they wouldn't waste time choosing in the morning. Inspired by the most traditional uniforms, these two business school graduates have shaped a wardrobe that reflects their image, namely, sparkling and colorful. Trained on the job in garment making, they now design feminine and elegant pieces while being highly concerned about environmental issues. Their secret weapon? Upcycling. In other words, the creation of new clothing from stock fabrics recovered from French brands or manufacturers. Moreover, new items are also added to the catalog on a pre-order basis only, allowing designers to adjust any details they might have missed while ensuring sufficient demand before production begins. Endorsed by stylists as well as countless celebrities (singer Angèle even chose to make one of their costumes one of her stage outfits), the two creators are now among the new faces of contemporary, feminist, and committed fashion.