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PUMA

20 products

Puma, founded in 1948 by Rudolph Dassler, quickly established itself as a reference in sports and fashion thanks to innovations like screw-in stud shoes and collaborations with athletes and celebrities, while remaining committed to excellence and dynamism through major partnerships.

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    PUMA

    One cannot present Puma without mentioning the historical rivalry between the German brothers Adolf and Rudolph Dassler. In the aftermath of World War II, due to personal and professional disagreements, Rudolph decides to end the collaboration he had with his brother since 1924. While Adolf will found Adidas in 1949, Rudolph gives birth to Puma in 1948. From its beginnings, the brand stands out thanks to its innovative approach to design and performance, notably with the Puma Atom, the first shoe with screw-in studs. In the 1960s, it continues to grow by introducing the Puma King, which became an icon of football shoes. Naturally, Puma establishes itself as a reference in the sports world and collaborates with renowned athletes such as Pelé, Maradona, and Usain Bolt. But beyond its commitment to sports, Puma also immerses itself in the world of fashion and lifestyle. It partners with personalities like Rihanna and Selena Gomez to create trend-setting collections. Today, Puma continues to innovate by merging performance and style, while establishing partnerships with sporting events such as the FIFA World Cup and Formula 1. With its iconic logo of the feline in motion and its famous motto 'Forever Faster', it is undeniable that the brand embodies a commitment to excellence and dynamism.

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