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To say that Banu Bora Mumcu is a cinephile would be an understatement. Nearly ten years before co-founding the brand In the Mood for Love with interior designer Rezzan Benardete, the fashion designer had already expressed her love for cinema. In 2007, she indeed launched the multi-brand store Midnight Express (for which she was also designing an exclusive line) alongside her husband, Tayfun Mumcu. In 2016, it is to Wong Kar-Wai's feature film that Banu Bora Mumcu and Rezzan Benardete pay tribute. The DNA of this brand with a poetic name? "A clash between boudoir dressing and haute fashion" reports the latter. Understanding: the meeting of the most elegant loungewear and the most precious materials. A motto that translates in real life into glamour, sequins, and femininity, a trio as sparkling as it is untameable that gives birth to exceptional pieces such as the set Sophia Loren. An iconic model of the house, it alone summarizes the entire identity and philosophy. Inspired by the sophisticated style of the Italian actress, this suit made up of pants and a pajama shirt is entirely covered in sequins. A bestseller of the brand, it gracefully combines comfort and chic, suitable for both going out and hosting, and accommodates high heels as well as sneakers. In a word: a proven classic.
Born in Istanbul, Banu Bora Mumcu trained in Turkey but also with Jasper Conran in London before launching her eponymous brand in 2007. For her part, Rezzan Benardete is a renowned interior designer, notably the founder of RB Living, a decoration agency that works with both professionals and individuals. Together, the two creators wanted to offer a range of festive-looking clothing, designed for everyday wear but with an elegant and quirky twist. Challenge accepted.