Giorgio Armani unveils ARMANI CODE PARFUM, the new refillable fragrance for men with aromatic and woody notes, for a powerful and sensual trail.
ARMANI CODE PARFUM reflects the essence of modern masculinity, with a new elegant bottle with strong lines, an exceptional olfactory composition, and its commitment to sustainable development.
To create the new ARMANI CODE fragrance, Mr. Armani was inspired by today's men, in all their diversity. Men who are free to express a more authentic masculinity and to be more attentive to their emotions. These new codes embody what has always been Giorgio Armani's vision: that of a masculinity rich in sensitivity and nuances.
"My idea of masculinity breaks free from any model, from any injunction. My work, from clothing to fragrances, could not be further from stereotypes and advocates for a constant rewriting of codes. This new fragrance is another step in this direction." Giorgio Armani
Master perfumer Antoine Maisondieu translates this vision by creating ARMANI CODE PARFUM. An exceptional fragrance that is respectful of the environment, prioritizing precious ingredients of natural origin and from sustainable sources.
In the top notes, bergamot, from Calabria in Italy, brings a bright and vibrant freshness.
In the heart notes, iris creates an aromatic and floral signature, noble and elegant.
In the base notes, tonka bean absolute reveals a powerful and sensual trail.
The new ARMANI CODE PARFUM bottle expresses a modern vision of luxury. With an intense black color, a square and rounded shape, it has a sleek glass base. The magnetic cap, bearing Giorgio Armani's monogram, closes the bottle in one swift gesture. Beneath it, a silver plate catches the light and presents a sophisticated contrast.
In line with Giorgio Armani's ongoing commitment to sustainable development, the eco-designed ARMANI CODE PARFUM bottle is refillable in all sizes with the 150ml refill.
ARMANI CODE PARFUM renews the codes of luxury consumption by putting the planet at the heart of its design. To contribute to the brand's objective of combating climate change, Giorgio Armani prioritizes natural ingredients from sustainable sources and supports forest preservation programs.
Its refillable bottle is designed to last. Thanks to its practical system, the 75ml spray can be refilled easily, without a funnel. Simply invert the refill bottle to transfer the fragrance into the original bottle without losing a single drop. Refilling a 75ml ARMANI CODE PARFUM bottle saves 38% glass and 67% metal*.
This ecological approach reflects an awareness of tomorrow's challenges. ARMANI CODE PARFUM is designed for the man who is conscious of his responsibilities towards the planet.
*Compared to three 75ml ARMANI CODE PARFUM bottles.
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