TIMBERLAND

Timberland, a brand born in 1952 in Abington, Massachusetts, is the fruit of the vision of Nathan Swartz. A reference in the domain of footwear thanks to its iconic waterproof yellow boots, the brand initially aimed to meet the needs of workers in search of durability and protection from wetness. Little by little, the boots transcended their primary function to become a real symbol of urban style. But Timberland's influence is not limited to these famous shoes and now includes a diverse range of clothing and accessories, from jackets to backpacks, all while keeping at heart its focus on quality and durability. Timberland's environmental commitment is undeniable and the brand is actively invested in using renewable and recycled materials, a testament to a deep will to reduce its impact on the environment. Pop culture, notably the hip-hop movement of the 90s, strongly contributed to the brand's fame. Icons of the era like the Notorious BIG or Kanye West embraced and popularised the brand, reinforcing its status in the world of fashion. In 2011, a major step marked the history of Timberland: its acquisition by VF Corporation, a clothing industry giant. This purchase, rather than weaken the brand, consolidated it within a portfolio of renowned brands like Vans and North Face. An undeniable name in urban fashion, Timberland has imposed its lifestyle cred around the world, mixing comfort, eco-responsibility and all-terrain design.