
GUCCI Men
It wasn't until the 1990s that its ready-to-wear lines (launched in 1981) were noticed. In 1990, a young unknown Texan designer called Tom Ford became the design director for this range. Four years later, he was promoted to creative director. Under his leadership, Gucci became synonymous with sexy. Initiating the porno chic wave, Tom Ford made the fashion house an avant-garde player in the movement. When he stood down ten years later, the label was one of the most profitable (and famous) in the world. Then, Frida Giannini came onto the scene. With a discreet and subdued style, she brought a more sophisticated touch that is still feminine. Despite her efforts, sales slowed down in 2014. Frida Giannini was replaced by an illustrious newcomer: Alessandro Michele.
While he appeared to be a young newbie in the eyes of the public, the Rome-born designer was far from a beginner. Trained at the Accademia di Costume e Moda, the designer worked for Les Copains and Fendi before joining the ranks at Gucci as a handbag designer under Tom Ford's leadership in 2002. A connoisseur of the brand, its DNA and aesthetic, he was a pioneer, designing the first men's collection in five days and completing the women's in just a few weeks. They were an instant success. Under his management, Gucci won back its long-serving fans and became a coveted label for all generations. Michele's peers took notice and in late 2015, he was awarded the International Designer Award at the British Fashion Awards and received the International Award at the CFDA Awards the following year. Inspired by the Italian renaissance, dandyism and certain punk elements, he introduced a new image and a fresh new way of thinking: done with gendered catwalks, Gucci runways are now unisex. Its designs are now also cruelty-free, no longer using animal fur. A smart rewriting of the rules, from a label whose run of good fortune is just beginning.
Available online
Available in store
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580,00€
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290,00€
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750,00€
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1 980,00€
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330,00€
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550,00€
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520,00€
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540,00€
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295,00€
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550,00€
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780,00€
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690,00€
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290,00€
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550,00€
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890,00€
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780,00€
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590,00€
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880,00€
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230,00€
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980,00€
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350,00€
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650,00€
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650,00€
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420,00€
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490,00€
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310,00€
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390,00€
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290,00€
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850,00€
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290,00€
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340,00€
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400,00€
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2 980,00€
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320,00€
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980,00€
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850,00€
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1 200,00€
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1 800,00€
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880,00€
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1 150,00€
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590,00€
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340,00€
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500,00€
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650,00€
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1 980,00€
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650,00€
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2 300,00€
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370,00€
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240,00€
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520,00€
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2 200,00€
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890,00€
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650,00€
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780,00€
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1 600,00€
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310,00€
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580,00€
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280,00€
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350,00€
GUCCI
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890,00€