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DIESEL Men

The success story of Renzo Rosso is a fascinating one. The son of a farmer, he started out making (by hand) and selling his first pair of jeans as a teenager. He later graduated from the Istituto Marconi in Padua and joined the Moltex group in the 1970s, then owned by Adriano Goldschmied. Specialized in denim, the company was one of the most important in the sector in Italy at the time. At only 23 years old and thanks to a loan of 4,000 euros from his father, he invested in the company and became a 40% owner. A few years later, in 1978, the duo renamed the brand Diesel. Despite the skeptics, the entrepreneurs believed that there is an opportunity for a luxury premium denim brand to compete with the likes of Lee Cooper and Levi's. In 1985, Renzo Rosso bought out the rest of his partner's shares and became the sole owner. Even though the brand's initial signature style was high quality jeans that looked distressed and worn, it gradually expanded its collections to include t-shirts, shoes, various accessories, and perfumes. It continued its growth by acquiring in the early 2000s labels with a strong creative edge as well as independent ones. In 2008, Renzo Rosso founded the OTB (Only The Brave) group, which now holds majority shares in Maison Margiela, Marni, and Viktor and Rolf.
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    159 results
      159 products

      DIESEL

      Serendipity sneakers | White

      250,00€

      DIESEL

      Distressed faded hoodie | Black

      195,00€

      DIESEL

      Aviator jacket | Blue

      350,00€

      DIESEL

      Zip-up hoodie | Green

      150,00€

      DIESEL

      Cotton hoodie | Black

      160,00€

      DIESEL

      Cotton hoodie | Red

      160,00€

      DIESEL

      Logo T-shirt | Green

      50,00€

      DIESEL

      Logo T-shirt | White

      50,00€

      DIESEL

      Slim-fit cotton jeans  | Blue

      175,00€

      DIESEL

      Skinny jeans | Black

      150,00€

      DIESEL

      Printed cotton T-shirt  | Beige

      85,00€

      DIESEL

      Denim jacket | Blue

      295,00€

      DIESEL

      Corduroy shirt | Green

      250,00€

      DIESEL

      Printed T-shirt | Green

      150,00€

      DIESEL

      T-shirt with print design | White

      85,00€

      DIESEL

      Terry-effect logo T-shirt | Blue

      175,00€

      DIESEL

      T-shirt with embroidered logo | Black

      75,00€

      DIESEL

      Cotton T-shirt | Green

      110,00€

      DIESEL

      Cotton T-shirt | Grey

      110,00€

      DIESEL

      Logo sweatshirt | Black

      135,00€

      DIESEL

      Regular-fit jeans | Black

      175,00€

      DIESEL

      Loose-fitting corduroy jeans | Brown

      275,00€

      DIESEL

      Faded skinny jeans | Black

      175,00€

      DIESEL

      Skinny jeans | Blue

      150,00€

      DIESEL

      Skinny jeans | Blue

      175,00€

      DIESEL

      Loose-fit jeans  | Blue

      225,00€

      DIESEL

      Straight-fit jeans  | Blue

      195,00€

      DIESEL

      Low-rise skinny jeans  | Blue

      195,00€

      DIESEL

      Low-rise skinny jeans  | Blue

      175,00€

      DIESEL

      Trousers with elasticated waistband | White

      295,00€

      DIESEL

      Joggers | Green

      225,00€

      DIESEL

      Joggers | Grey

      225,00€

      DIESEL

      Slim-fit trousers | Black

      150,00€

      DIESEL

      Slim-fit trousers | Blue

      150,00€

      DIESEL

      Slim-fit trousers | Beige

      150,00€

      DIESEL

      Cotton hoodie  | Black

      185,00€

      DIESEL

      Cotton T-shirt  | White

      75,00€

      DIESEL

      Cotton logo T-shirt  | Black

      125,00€

      DIESEL

      Cotton logo T-shirt  | White

      125,00€

      DIESEL

      Wool and cashmere jumper | Black

      275,00€

      DIESEL

      Wool and cashmere jumper | Blue

      275,00€

      DIESEL

      Slim-fit jeans | Blue

      150,00€

      DIESEL

      Slim-fit jeans | Blue

      150,00€

      DIESEL

      Slim-fit jeans  | Blue

      195,00€

      DIESEL

      Slim-fit jeans | Blue

      140,00€

      DIESEL

      Regular-fit jeans | Blue

      150,00€

      DIESEL

      Regular-fit jeans | Blue

      175,00€

      DIESEL

      Regular-fit jeans | Blue

      150,00€

      DIESEL

      Regular-fit jeans | Black

      150,00€

      DIESEL

      Regular-fit jeans | Blue

      140,00€

      DIESEL

      Logo T-shirt | Red

      65,00€

      DIESEL

      Slim-fit jeans | Blue

      225,00€

      DIESEL

      Corduroy trousers | Blue

      225,00€

      DIESEL

      Corduroy trousers | Green

      225,00€

      DIESEL

      Slim-fit jeans | Blue

      225,00€

      DIESEL

      Cotton hoodie  | Black

      175,00€

      DIESEL

      Cotton sweatshirt  | Black

      150,00€

      DIESEL

      Cotton sweatshirt  | White

      150,00€

      DIESEL

      Cotton baseball cap  | White

      70,00€

      DIESEL

      Cotton T-shirt | Blue

      65,00€