CUT BY FRED

Cut by Fred is the name of the Parisian hairstyling institute and also of the haircare line launched by Frédéric Birault, blogger and hairstylist to the stars. Known by the nickname Fred, he began his career between Paris and New York, growing tired of using products that respected neither hair nor the environment. After noting that most people neglected to massage their scalps - an important part of any haircare routine - he launched his eponymous line in 2017 with a large range of products for all types of hair. His products have natural and vegan formulas and come with fun, colourful and eco-responsible packaging made of sugarcane-derived plastic. Among the essentials: solid shampoo in a stick format, a salt exfoliating wash, texturising volume powder and a stimulating brush for the scalp. These fresh and innovative essentials will, without a doubt, revolutionise your haircare routine.