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ETRO Men

If fashion and tradition often go together, at Etro, this dynamic is at the heart of the brand. Founded in 1968 by Geralmo Etro, the Milanese brand began by furnishing original, high-quality textiles to local clothiers. An experienced traveller, Geralmo travelled the world with his wife Roberta, an antiques collector, in search of new materials and original patterns. In 1981, he brought back something from his excursions which quickly became the symbol of the brand: the cashmere or paisley motif. This traditional but secular design quickly moved to the centre of the brand's evolving collections: the launch of a leather line in 1984, the debut of a homeware brand in 1985, the release of the first perfumes in 1981, and then the first ready-to-wear line in 1991. Reworked every season without exception, the paisley pattern alone embodies the nomadic spirit of the brand's DNA. After several decades of Etro remaining a family affair, Marco De Vincenzo was named artistic director of all the lines in June 2022. Across women's and men's collections, accessories, perfumes and objects that celebrate individuality, the designer perpetuates and renews the brand's bohemian and subtly eccentric aesthetic. At Etro, savoir-faire and incomparable Made-in-Italy quality coexist with constant attention to environmental preservation.

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    29 results
      29 products
      Sale

      ETRO

      Logo mule | Multicolour

      £225.00

      £450€

      -50%

      Sale

      ETRO

      Cotton shirt | Blue

      £218.00

      £435€

      -50%

      ETRO

      Cotton jacquard jumper | Multicolour

      £378.00

      £755€

      -50%

      ETRO

      Oversized cotton polo shirt | Black

      £188.00

      £375€

      -50%

      Sale

      ETRO

      Cotton shirt | Blue

      £143.00

      £285€

      -50%

      Sale

      ETRO

      Wool jumper | Black

      £148.00

      £295€

      -50%

      Sale

      ETRO

      Oversized silk shirt | Blue

      £355.00

      £710€

      -50%

      Sale

      ETRO

      Striped cotton poplin shirt | Blue

      £218.00

      £435€

      -50%

      ETRO

      Patterned jumper | Pink

      £710.00

      £1.420€

      -50%

      Sale

      ETRO

      Printed silk trousers | Multicolour

      £380.00

      £760€

      -50%

      ETRO

      Printed windbreaker | Multicolour

      £520.00

      £140€

      -50%

      Sale

      ETRO

      Patterned shirt | Green

      £133.00

      £265€

      -50%

      Sale

      ETRO

      Loose cotton canvas Bermuda shorts | Blue

      £188.00

      £375€

      -50%

      ETRO

      Cotton trousers | Blue

      £185.00

      £370€

      -50%

      Sale

      ETRO

      Velvet and satin jacquard jacket | Black

      £653.00

      £1.305€

      -50%

      ETRO

      Jumper with tiger intarsia pattern | Red

      £498.00

      £995€

      -50%

      Sale

      ETRO

      Embroidered denim shirt | Blue

      £328.00

      £655€

      -50%

      Sale

      ETRO

      Wool-blend suit trousers | Red

      £165.00

      £330€

      -50%

      ETRO

      Cotton trousers | Red

      £185.00

      £370€

      -50%

      ETRO

      Oversized cotton polo shirt | Red

      £188.00

      £375€

      -50%

      Sale

      ETRO

      Linen-blend trousers | Beige

      £173.00

      £345€

      -50%

      Sale

      ETRO

      Cotton shirt | Blue

      £188.00

      £375€

      -50%

      Sale

      ETRO

      Velvet jacquard trousers | Black

      £253.00

      £505€

      -50%

      Sale

      ETRO

      Cotton shirt | Multicolour

      £170.00

      £340€

      -50%

      Sale

      ETRO

      Patterned swim shorts | Green

      £105.00

      £210€

      -50%

      ETRO

      Printed swim shorts | Red

      £125.00

      £250€

      -50%

      ETRO

      Printed swim shorts | Blue

      £125.00

      £250€

      -50%

      Sale

      ETRO

      Jacquard-print swim shorts | Blue

      £105.00

      £210€

      -50%

      ETRO

      Paisley print swim shorts | Blue

      £98.00

      £195€

      -50%

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